New Argus Subsidiary To Handle Marketing
New Argus Subsidiary
To Handle Markeing
The organization of Argus
Cameras^ Inc.. as a wKony-
own^dsubsidiary responsible
for the marketing and distribu-
tion of photographic and audio-
visual equipment was an-
nounced today by Argus Cam-
eras, a division of Sylvania
Electric Products Inc. Sylvania
is a subsidiary of General Tele-
phone & Electronics Corpora-
tion.
,;. J. Riggs, vice president-
marketing, of Argus, has been
named president of the new
subsidiary, according to Clinton
H. Harris, president of Argus.
Harris will be board chairman
of the subsidiary.
The new subsidiary will per-
form She sales, advertising and
c u ,s t o m e r services functions
formerly handled by the divi-
sion. Production and engineer-
ing functions will remain a-
part of the Argus Division,,
-which will co-ordinate its activ-;
ities with the marketing com-
pany. The headquarters for the
new subsidiary will be in Ann
Arbor.
Harris said the establishment
of the subsidary was brought
about by a desire to add to the
flexibility and growth potential
of the sales organization. Argus
has been a pioneer in the 35mm
photographic industry, intro-
ducing its '•; camera in
1936, the yc., ; „.: .'rally re.aarrl-
ed as the beginning of ;
35mm photography. Sine, Lii'.n
its product line has been ex-
panded and improved to in-
clude Match-Matic C-3's, C-33's,
and C-44's in addition to slide
viewers and slide projectors.
Recently Argus? entered the
home-movie field with a full
line of 8m m motion picture
cameras :'•• ioctors. Last
month, Ai^i •nt into the
audio visual field with a Direct-
Wire Television System built
around a $595-type camera.
Riggs joined the Argus Di-
vision earlier this year. He had
served in a variety of sales
management positions forWest-
inghouse Electric Corp. for the
preceding 10 years.
Article
Subjects
Local History
Argus Camera
Ann Arbor Businesses
Manufacturing
Photographic Equipment & Supplies
Argus Inc.
Sylvania Electric Products Inc.
General Telephone and Electronics Corporation
Argus C3 Camera
Argus C33
Argus C44 Camera
Direct Wire Television System
Westinghouse Electric Corp.
Has Photo
Ann Arbor News
Old News
J. J. Riggs
Clinton H. Harris