Argus To Give Ward's Commemorative Camera When Arborland Opens

25TH ANNIVERSARY CAMERA: Carl W.
riughes (left), manager of Montgomery Ward
& Company's new Arborland Shopping Center
store, and Dr. Lee L. Davenport, Argus Cam-
eras Division vice-president and general man-
ager, show an Argus 25th anniversary cam-

^ •

era. Dr. Davenport will present it to Hughes
Thursday at a ceremony a few minutes prior
to the opening of the new Ward store to the
public. The camera will be given to the
25,000th person at the store during a three-day
grand opening event. < . ..»

Argus To Give Ward's
Commemorative Camera
When Arborland Opens

department store in Arborland

The Argus Cameras Division
will present a 25th anniversary
commemorative camera next
week to the manager of Mont-
gomery Ward & Company's new

Shopping Center.

The event will take place
at 9:30 a.m. next Thursday at
a grand opening ceremony at
the store, signaling the start
of business there.

Dr. Lee L. Davenport, '
Cameras' new vice-pre.,,^ .,
and general manager, is to pre-
sent the camera to Carl W.
Hughes, Ward's store manager.

Hughes said the camera will
be given to the 25,000th person
who enters the Ward store dur-
1 ing :i ili rep-day grand opening
( beg .- ;hursday.

If Dr. Davenport is unable to
present the camera due to busi-
ness commitments, it will be
presented to Hughes by Patrick
C. Ross, product manager of
Argus Cameras, Inc., a market-1
ing subsidiary of Sylvania Elec-
tric Products, Inc.

Montp' Ward has sold
more th< 000 Argus cam-
eras and projectors during the
past 25 years, according to Rob-
ert L. Lewis, Argus Cameras,
Inc., sales manager of national
accounts.

Lewis recalling the 25-year
association, said Montgomery
Ward sold 30,000 35mm Argus
Model A cameras during the
first week after the product
wa -•-' fd for distribution
in i»i

"In addition to promoting the
regular Argus line, Montgor---
Ward has further empha

its confidence in Argus prociuci&
with exclusive and extremely
effective national promotions,"
Lewis said. "From the first day
that we went into business,
Montgomery Ward has been
among our most important busi-
ness friends."