Domino's Franchise Will Drop Delivery Guarantee

Domino's franchise will drop delivery guarantee

FROM NEWS STAFF AND WIRE RFPORTS

Domino’s Pizza Inc. is allowing another one of its franchisees to temporarily drop its controversial 30-minute delivery guarantee.

The Spokane franchise of Domino’s Pizza Inc. has received corporate permission to instead test what Domino’s calls a total satisfaction guarantee, said Tom Bryant, the franchise owner.

The total satisfaction guarantee promises customers $3 off the cost of a pizza if they are unhappy with the product for any reason.

Total satisfaction is currently being tested by about five franchisees, said Mike Jenkins, a spokesman for the Ann Arbor Township-based company.

The 30-minute guarantee has been the foundation of a marketing strategy that made Domino’s second only to No. 1 Pizza Hut.