Predictably Irrational : : the Hidden Forces That Shape our Decisions
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Table of Contents
Fiction Profile
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COMMUNITY REVIEWS
Predictably Good! submitted by delenich on July 30, 2023, 8:28am A very good read, this book challenges conventional economic theories that assume people always act rationally and instead shows how emotions, social norms, and context can heavily influence our choices.
PUBLISHED
New York : HarperCollins, 2008.
Year Published: 2008
Description: 280 p.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780061353239
006135323X
SUBJECTS
Decision making.
Economics -- Psychological aspects.
Consumer behavior.