The Tipping Point : : how Little Things can Make a big Difference

Locations
Call Number: Adult BOCD / Nonfiction / Social Science / Gladwell, Malcolm
On Shelf At: Malletts Creek Branch, Traverwood Branch

Location & Checkout Length	Call Number	Checkout Length	Item Status
Malletts Adult A/V 4-week checkout	Adult BOCD / Nonfiction / Social Science / Gladwell, Malcolm	4-week checkout	On Shelf
Traverwood Adult A/V 4-week checkout	Adult BOCD / Nonfiction / Social Science / Gladwell, Malcolm	4-week checkout	On Shelf

Compact disc.
Duration: 8:30:00.
Featuring a new afterword.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
Read by the author.
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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COMMUNITY REVIEWS

Very interesting way of looking at trends submitted by mickplu on June 28, 2021, 12:22pm Gladwell uses multiple "case studies" as a way of examining "epidemics" such as the crime wave in NYC, revival of Hush Puppies shoes, and suicide. The examples given are very interesting and even if the reader doesn't necessarily agree with all of the examples and causation, it is still a very worthy read.