Royal Baking Powder is shown by actual chemical tests absolutely pure and 27 per cent. greater in strength than any other brand. Many second-class brands of baking powder are urged upon consumers at the price of the high-cost, first-class Royal. These powders, because of the inferior quality of their ingredients, cost much less than the Royal, besides being of 27 per cent. less strength. If they are forced upon you, see that you are charged a correspondingly lower price for them.