Best Papers The Best Mediums

YOU There is much good solld sense for every advertiser in HAVB the followlng r.arugraph from a thoughtful eastern advertiser: BEEN The daily paper is by far the safest and most certaln method GETTINO of reaching the public. It should not be dlfflcult for any inBETTER telligent man who has lived for any time in a community RESULTS to know ju what papers will serve him as advertising meFROM diums. It isn't at all necessary to examine the books in the The newspaper's o.omUng room or to get their affldavits of c:rDetroit Iniimal culation. A paper that you read yourself and that your neighWE'RB bors read and respect and that you know to be widely read GIVING and respected. you can safely rely on as a satisfactory meTOU dium for reaching people of your own kind. MORB CIRCULATION. The best business houses in Detroit use _..,-, _ THE DETROIT JOORNAL larEely-more Did You Ever Notice? yVLM ,„.! advert,ser uses THE DETROIT JOURNAL. detoSIournIL": not allowed in THB