For Twenty-five Cents

OUR TWO PUBLICATIONS BALANCE OF THE YEAR l ffMirÊê: - ■ We will mail The Ladies' Home Journal, beginning with the next issue (October numberV to January i, 1899, also The Saturday Evening Post, every week, from the time subscription is received to January 1, 1899, for Twenty-five Cents, for the purpose of introducing our weekly with our well-known monthly. The regular subscription price to The Saturday Evening Post is $2.50 per year. It was founded in 172S, and published by Benjamin Franklin up to 1765, and has been regularly published for 170 years - the oldest paper in the United States. Everybody knows The Ladíes' Home Journal, with its 800,000 subscription list. The Post will bejust as high a grade of literature and illustratiori, but enfirely distinctive in treatment and in kind. The best writers of the world contribute to both of our publicationsv and the illustrations are from the best-known artists. The Curtís Pttblishing Company, PhÜadelphia 1 ' 1