Does It Pay To Advertise?

Does advertisin; pay? Evcry sueoesful business man will ans'wer the queptioii in the affirmative, .for bis experience has proven the valué ol' printer's ink- the Riving to the world tbe knowledge of what he had for salo and where hecould be found. And it pays in small mattere proportionately as it does in prester ones. Iske but two papers, for example. Tbe New York Herald receives for its lowest priced column $36,723 per annum, and Tor its highest, $348.000; and the New York Tribune $29,76 for its lowest, and $85, 648 for its highest, and both are overerowded. Why? Simply because tbey have an immense circulation. And this is the true basis of estimating the value of an " ad," for it will yield the largest number of sales just in proportion as it comes in contact with readers. Yes, advertlslng pays better as an inyestment than stocks, railroads or gold mines, is far more safe, requires lesa capital, and has no " bulls " or "bears" in its market. Pays? Of course it does. Who ever hoard of a raerchünt who advertised largely that did not do a good business, or of one who did not advertlse that did not go to the dogg of bankruptcy. Pays? It gives more than compound interest- is a sort of auctioueer thát proclaims your goods from the house tops, and brings all tbe custoraers you can accommodate. Payg ? Try it llberally, and you will find it the mn that shines upon your haymaking. - Ex Theie is lots of truth in this paragraph from an exebange : When a fast youth goes astray, friends gatlier around hiin In order to restore bim to tbe path of virtue : gentleneas and kindness are lavished upon him to bring him to manlygrace ; noone would ever suspect he had sinned. But when a poor contiding girl bal been betrayed, she receives the brand of society and is henceforth driven from the path of virtue. The betrayer is honorably rect-ived; but tliere U no place for her this side of tl.e grave. Society hns no loving helping hand for her, no smile of peuce or voice of forgiveness. There is a deep wrong In -h s. and jet, to our shame be it said, in this Christiau land we boast of huuianlty and kindness to our women.