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'OOIT II UB! Ia promulgating esoteric cogitations or lutirulating superficial sentimentalities and pbilMopbtea] or psychological vations, beware of platitudinous pondero.-i(y. Let yonr; statements possess a clarified conciscness, compacted comprehensibleness, coalescent consistency and a concentrated cogency. Eschew all conglomerations of flatulent garrulity, jejune babblement andj asinine affectations. Ia trying to impress upon otlierg tlie supeiiority, reliability, and purity of all medicines and Chemicals at Qoodyear's Drug Store it is not necessary to use jawbieakers. Let your extemporaneous descantinKS and unpremeditated expatiatioiis have intdligibility and veracious vira ity, without rhodomontade er thrasonical bombast. Sedulously avoid all polljsjllabic profundity psittaceous vacnity, ventriloqual verbosity vandiloquent vapidity; shun doublé eDtendres, prurient jocosity and pestiferous profanity obscureut or apparent. In other words, talk plainly, naturally, sensibly, and rutlilully, say, that Qoodyear's Drug Store is really the best place in Washtenaw County to buy pure drugs, etc, at low prices; also that especial attention is given to the careful preparation of prescriptions and family medicines.