There Are Two Distinguishing Characteristics
Which, more than anything else, have contributcd to the phenomenal growth of The Chicago Daily News, giving it a circulation larger than that of all other Chicago dailies combined. It seems strange that the first practical, combined application of two such common sense principies in journalism should have been left to a paper as yet only twelve years old. And yet true it is that in this fact lies the real secret of the unparalleled success of The Chicago Daily News. Briefly stated these principies are : First. THE DAILY NEWS Second. THE DAILY NEWS Is a daily paper for busy people. Is an Independent, truth-telling newspaper. Of all mankind the people of Chicago and the busy northThe reader can count on one hand the known newspapers vest are the busiest. And yet perhaps no equal number of peowhose statements in matters of politics can always be accepted picare tobe foundwho appreciate sokeenly the necessity of an as at least intentionally truthful, and commonly so in fact. intelligent knowledge of the world's daily doings. They recogOn the other hand, it is the all-but-universal rule to praise nizc that they, more than anyone else, are the world's providers one's party and candidate to the skies, and to cry down the in many of the most important necessaries of life. How mopposition party and its candidate to the verge of the disreputable. porton, tlien, that they should have their daily intelligence of So common have such silly and reprehensible methods in jour(¦. cry event, the world over, which by any possibility can affect nalism become that they pass unnoticed, and are accepted as a their diversified commercial holdings. And in all the higher matter of course- as an evil inseparable from practical politics, interests of life where can be found a like number of people But this is only another mistake of the thoughtless. The Amerimore kecnly appreciative of all that contributes to progress in can people are intelligent enough, thoughtful enough, fair enough art, literalure, science, religión, politics, and the thousand and to appreciate and endorse honest, truth-telling journalism- in one things which make up modern civilization. truth to prefer it to the misleading, the truth-discoloring dishonesty And yet, strange to say, right here in this great, busy north the " rgan." west, in its busy metropolis Chicago, there has taken place the The demand is more and more for the fair, impartía], indecreatioD and development of that most cumbrous, unserviceable, pendent newspaper which give the reader all the naos, and gives time-destroying thing, the " blanket-sheet " newspaper. With the it absolutely free from the taint of partisan bias. This done, an blindness of very fatuity this monstrosity of journalism, this breeder expression of opinión, based upon fads, will commend itself to of mental dyspepsia, has steadfastly imposcd its mountain of unthe thoughtful reader even when he may not fmd himself in thri-shcd straw to the demand of the people for the winnowed grain agreement with the conclusions deduced from the premises. of fact. It was out of the very incongruousness of such a condition Disagrcements are of small moment if only confidence in honesty of things that The Daii.y News had its birth. People wanted the of purpose remains. With no mere political ambition to gratify, .Wws, - all the news - but they demanded it apart from the overno "ax to grind," the impartial and independent newspaper may powrripg mass of the trivial and inconsequential. It is because truly be " guide, philosopher and friend " to honest men holding Tin. Daii.y Ni.ws satiifactorily meets that demand that its circulaevery shade of political faith. And this is why The Daily tion is over " a-million a-week." News has today a circulation of over " a-million-a-week." R. M. I.awrence, 'Williamsville, 111., says: "The 'big daily' is M. Wygant, Sibley, Iowa, writes: "I am well pleased with too much for me. Not that a person is obliged to read everyTHE Daily News, although I am a ' brcd-in-the-bone ' Rething printed in tlie ' blanket-sheets,' but one having anything publican with a carpet bag exptrience in the South ending in else to do doesn't have time to hunt through the long-drawn ¦ 1872. The extreme fairness of The Daily News, givinj twaddle for a few grains of digestible food." credit where due regardless of party, meets my approval." When to two such comprehensive elements of popularity THE DAILY NEWS now adds a third in its unparalleled price reduction to One Cent a day, it offers a combination of nttractions at once unique and unapproac hable by any other American newspaper, and" one which v-i 11 surely multiply its friends throughout the Northwest by the thousands. The Chicago Daily News is for sale by all newsdealers at One Cent per copy, or will be mailed, postage paid, for $3-00 per year, or 25 cents per month. The farmer and mechanic can now afford as well as the merchant and professional man to have his metropolitan daily. Address VÍCTOR F. LAWSON, Publisher The Daily News, Chicago.
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