FOR THhEE BEST ADVERTISEMENTS. The Chicago Daily News has reduced its price from two cents to One Cent per copy. For a year past ts sales have been over " a-million a-week," and it believes it now sees the way to safely lead in placing an ide American daily paper upon the basis of the lowcst unit of American coinage- ONE CENT. To snccessfully accomplish this end two Üiings are essential : First- To make as cood a newspaper as the best, if not a little better; second- to let every man, woman and child in the Northwest know it's being done, and done at one cent a day. The Daily News believes that it is competent to take cre of the first named condition, and knows of no better way oi meeting the second than by general newspaper advertising. To do the latter most effectively it here solicits the co-operation of all who believe themselves competent to wrrte an effective newjpaper , vertisement To induce the best effort in ils service in this matter The Daily News will reward the writers of the three best advertisements submitted, wiüi three cash prizes, aggregating Fifteen Hnndrcd Dollars, divided as follows : First Cash Prize- For best advertisement, $1,000.00 Second Cash Prize- For second best advertisement, 300.00 Third Cash Prize- For third best advertisement, aoo.oo Total, $1,500.00 Tb advertisement may be a single nnnouncement, or a series of announcements not exceeding six in number. The spaoj reqnired must not exceed that occupied by this advertisement- cight inches deep, six and one-quarter mches wide. For the general guidance of all who enter the competition.the following ten points are briefly stated as being those which Tin DAILY News will require to be most prominently brought out. The advertisement must emphasize : . Tt„.f Tm Daily News it first last and all ihe time, a w-paper. neM.but It hai a very positive convlctlon that it t entirely practlciuTcú tl a. shoSd bi the fi'r fand "controlnng consideraron "l. the bic, and altogether áesírable to l.g.slate saloon-keeper, i„t„ ,he„ Sn of an American Daily papcr.-and Ft Isn't always o. It proper place, a being ntd in a traffic which here, u ev,ry.„,rc - That Thb Daily Nbws is a daily paper for busy people. Becatnethis is 6- That Thb Daily Nbws Is a happy paper. Because it believes in tbc a country of busy people, and the North-west is the busiest part of practical wisdom of being good natured : of being generally sati,nnl it. Most people h.iven't the time or patiencc to read a "blanketrathcr than everlasungly dissatisfied The enrome faullfinder ii -heet1'- tneyabsotutely haven'tany use for it. Newspaper reading, nuisance .and The Daily Nbws will have the least possible of hint. áfter áll is but an incident of lifc, not its chief business. Thercfore ïhe world is better than it used to be.and n zetting beller every day. The Daily News is a short-and-to-the-point-paper 11' a good place to live n- let a raake the best of it. S- That The Daily Nbws is an independent, truth-telling newspaper. y-That The Dailv News costs a great deal of money to make. J!ecame Because the American people are intelligent cnough topreferhoncst, therc is sometimes no way of demonstrating the valuc of a tliing, 10 impartial journalism to the misleading, truth-discoloring dishonesty some people, so conclusively as by showing, even in part, hat , of the regulation politica) "organ." Everybody really wants to costs to make it. There are 301 peopleon the regular weekly pay-rull know the truth in politica) matters; the most violent parllsan doesn't of The Daily Nbws, and their salaries range from 5,500 10 6,ouu want misinformation for a daily diet. And as to editorial expression, per week, aggregating faoofíao a year. 1 he white paper tuu even the most unreasonable partisan will rarely takc lasting offence another #300,000 a year. The aggregate expemlitures ui The Daih at an adverse opinión, so long as he is coufident of the honisty 0 News for j888 will vary but a trifle cither way from 900,000. And ttrpose back of the opinión. It's not the mere fact of disagreement yet ttLáTffñL?tSSJSU& 8-That Thb Da.lv Nkws now costs the reader on.y OM C, . p.y fZnirïi.iytotkÏ7onideKct oits readers 0 tvtry foliticalaith Because th,s is the most wonderft. Ithing m modem j,u,„al,„„,a„J that Uhacirculatwnoer'-a.mtilwn-a-weckH deserves tcll.ng o"er and oer. [Jhir, i httl, ft, tf mMj _ , . too mucho tkispoiHtA 4_That The Daily Nbws Is a family paper. Because this is the age of ... ,. ,, , , . the newspaper,- a time when everybody reads it. and it is all-impor9- That Thb Daily Nbws is now literally everybody s paper. Ifecauw lant that the newspaper should be made with direct reference to the heretofore raetropolitan daily papers have been too expentivr, Iwih needs of all the members of the family. Woman and her intcresu in price and in time required to read them, to make it practical fa never occupied so large a sharc of the world's thought ai to-day- a the farmer or the mechanic to Uke them. Now this u changcd. TIh fact not to be overlooked. The moral tone and inffuenct: of a daily farmer particulariy should take a daily paper now that it co'.n bul Ïaper must also be constantly watched, for children read it. The little more than the old-time weekly, and is condensrd so that he caí, aily News is for the home, and thercfore it follows also afford the time to read H. He II save its yearly cost over and _ _ _ ... . . , „ 1. iover againby knowingthe market pnces every day, msteadol wtekly 5- That The Daily News is against the saloon. Because " the hquor aJ he„tofore' interest" arrogantly assumes to domínate in American politics, and The Daily Nbws believes that it is not for the country s good that 10- That Thb Daily News now inaugurales a newspaper revolution IW any one interest should thus over-ride all others, much lesione which cause such a combination of values as it now offers the reader u stands as the reprcsentalive of all that is most un-Amerrcan amongus. absolutcly without parallel amone Amencan newspaper, and it u The Daily News is not the organ of prohibltion. It is not sure that bound to make the dry-bones rattle. 1 he result of this revolution f prohibition is the best thing. Good people who have made this subthat every English reading person living wilhin daily newspaper di iectalife-longstudydonotagreeastotheremedy. TheDailyNews tance of Chicago can now afford, both as to pnce and tune, 10 haw has no eutopian hope that it is possible to legislate men iuto goodbis city daily. Other points will suggest themselves to the regular reader of the paper itself, and may be introduced according to the judgment of the advertisement writer. Outline illustrations and ]oetry may be introduced if desired, but they are not necessarily essential to success in the competition. The prizes will be awarded to the three most successful advertisements, the publisber of The Daily News being the sole judge, whatever may be the alwolute grade of their merit. All advertisements must be received before September ist neit, and the awards will be made at the earliest date practicable thereafter. Intending competitors must apply for the paper's complete pros, pectus, and advertisements must be submitted under the conditions therein named in detail. VÍCTOR F. LAWSON, Publisher The Daüy New, Chicago.