W4 Listens

YOU LISTEN TO US...

A QUESTION POSED BY MANY OF THE RESPONDENTS TO W4 LISTENS DEALT WITH WOMEN ENTERING THE BROADCAST INDUSTRY...WITH THE ADVENT OF TOP 40, THE DEEP THROATED FAST TALKING, MALL MACHINE HAS DOMINATED AND CREATED THE IMAGE OF RADIO.  THE INDUSTRY IS RAPIDLY MOVING AWAY FROM THE MID-60'S MENTALITY. "FM" IS PENETRATING THE RADIO SCENE, AND WOMEN ARE PENETRATING "FM". RADIO PROGRAMMERS ARE LOOKING FOR A MORE BALANCED, BETTER SOUNDING PRODUCT.   WOMEN, INCREASINGLY, ARE FILLING THE AIR WAVES AS PART OF THAT BALANCE. TOKENISM? WE CALL THE MOVE PIONEERING, OPPORTUNITY FOR WOMEN IN RADIO IS NOT ONLY AVAILABLE, BUT IN HIGH DEMAND.

 WHAT IS THE FUTURE OF FM?   WHAT ABOUT QUADROPHONIC?    DROP A CARD TO W4 LISTENS  2930 E. JEFFERSON DETROIT MICHIGAN 48207  AND IN THE MEANTIME STAY TUNED TO 106FM.  WWWW