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Serving Metropolitan Detroit And Greater Michigan Sun

Serving Metropolitan Detroit And Greater Michigan Sun image Serving Metropolitan Detroit And Greater Michigan Sun image
Parent Issue
Day
22
Month
January
Year
1976
OCR Text

If You don't mind ...
helping the Sun understand it's readers, their needs, and preferences, please take a minute to fill out this simple questionnaire. After completion of the survey, simply fold where indicated, secure with staple or tape, and put it in a mailbox. Please be assured all replies remain completely confidential. Thanks for your time and attention.
The Sun

A special drawing of the survey responses held to pick the winner of a $50.00 gift certificate to HARMONY HOUSE, the WORLD'S LARGEST FUN RECORD AND TAPE STORES

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SUN
P.O. Box 7217
North End Station
Detroit, Michign 48202
 

Reading preference
1. Please check the following publications that you read and indicate the frequency.
How often read?
Every Issue
Occasionally
Never
Detroit Free Press
Detroit News
Michigan Chronicle
Ann Arbor News
Observer-Eccentric
Michigan Daily
Michigan Free Press

2. Which magazines do you read on a regular basis?  

3. How do you think the SUN rates in the following areas?
Circle one of the following:
(High) 5 4 3 2 1
(Low)
Visual Appearance 5 4 3 2 1
Credibility 5 4 3 2 1
Readability 5 4 3 2 1
Writing Quality 5-4 3 2 1
Political Relevance 5 4 3 2 1
Music & Arts Review Quality 5 4 3 2 1

Opinions of the SUN

4. Please express yourself about SUN features.

Would like to see more
Adequate Coverage
Don't really care for it

Calendar
"Kulchur" features and interviews with musicians
The Coat-Puller
News Interviews with Coleman Young, Leonard Woodcock, etc.
Vortex:
Book Reviews
Record Reviews
Concert Reviews
Movie Reviews
Bill Hutton's History of America
Iffy the Dopester
Editorials
National news and features
Detroit & Michigan news and features Letters
Cartoons
Classified Ads

General comments/suggestions regarding the above:  

5. How would you change the SUN? Additions -
Deletions-
Changes in emphasis -
More
Less

6. How long have you read the SUN?
1 - 2 Issues
1 - 2 Years
2-12 Issues
2 or more Years

Statistics

7. How did you get this SUN? Subscription
Coinbox
Newsstand
Friend

8. Are you
Female
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White
Other
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9. What is your age?
Under 18
18-21
22-25
26-30
31-35
36-40
Over 40
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10. Please check the category that is closest to your educational experience : Attended high school
High school graduate
Attended college
College graduate
Postgraduate work
Postgraduate degree
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11. Please approximate your total living group's yearly income.
Under S5,000
5 - 7,000
7 - 10.000
10 - 15,000
15 - 20,000
20 - 25,000
Over 25,000
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12. Please check the best description of your working situation:
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Other
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14. How many people do you live with?

15. How many people read your copy of the SUN?

16. Where do you live?
State
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City
Town
Zip Code

17. Do you own:
A stereo system?
What was its approximate cost?

18. About how many people per month (if any) do you entertain at home?

19. Do you own a
car?
motorcycle?
bicycle?
camera?
TV?

20. Please estimate an average monthly expenditure for the following areas: 
a. phonograph records.
b. music tapes
c. beer, wine
d. cigars, cigarettes, pipes
e. books, paperbacks and magazines
f. liquor.
g. movies
h. clothing
i. restaurants
j. bars, clubs
k. concerts
l. theatres