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Thi pace can bc youf f of IS7.5O Wherever you live and whatever your business, advertisine is a critical means for reaching potential customers. the SUN ncwspaper wants to help you make the roost sensible and efficiënt advertising choice avaitable. The cost and efferfiveness oí an ad usually determines its valué. SUN advertising is one of the only low cost ways of reaching people in the soutneastern Michigan región. A local advertiser could have Ibis space and the attenfion oí our readers for $37.50 íor a two week pan, a price which couíd be lowered even further by having the ad run more than once. And reasonable prkes are important too, íor the advertiser who can't aíiorá a big promotkmal expenditure. Advertising effectiveness, i the other hand, is measured by comparing the cost with the number of people a publication reaches. The SUN now has an estimated readership oí over 100,000. a figure which is rising rapidly and steadily . These people trust the SUN and notice who advertises there. They understand that the SUN believes ín our área and cares about its people. And, these 100,000 know the SUN's complete calendar of events is the first place to look when planning an evening or weekend. The SUN can work for you, at an atfordable cost and with high efficiency. We urge you to cortsidcr this unique method of reaching new patrons and look forward to helping you get the best possible results for your advertising dollar. Cali David Sinclair at the SUN newspaper and see what we can offer. We'li be ready to do business. (313) 961-3555.