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Black Consumer Boycott Planned

Black Consumer Boycott Planned image
Parent Issue
Day
17
Month
September
Year
1976
OCR Text

 

Black Consumer Boycott Planned

   Merchants will suffer striking losses if the boycott proposed recently by Operation PUSH (People United to Save Humanity) gains wide-spread support in the nation's black communities.

   The revived boycott plan (boycotts were a favorite tool of the late Dr. Martin Luther King, Jr.) would call for citizen rejection of businesses not actively involved in affirmative-action programs in the public and private sectors of business.

   Targeted at 30 key market areas, the boycott could slice into the $65-billion black consumer market. PUSH leader Rev. Jesse Jackson cited Sears-Roebuck as a prime target. Sears-Roebuck takes in $1.3-billion in black consumer dollars per year.

   Jackson, who announced plans for the boycott at a recent PUSH convention in Washington, D.C., charged the federal government and courts with being non-supportive of the poor black consumer. Jackson said that a national black consumer boycott "can provide the economic leverage necessary to provide equal opportunity."