Argus Observes Its 25th Camera Year

Cuts C-3 Price Again:

Argus Observes Its
25th Camera Year

Argus Cameras Division to-
day observed its 25th year in
the camera business with a
day-long press conference.

J. J. Riggs, president of
Argus Cameras, Inc., market-
ing subsidiary of Sylvania
Electric Products, Inc., an-
nounced at the conference that
the price of the famed Argus
C-3 camera will be ("-' I
ly 25 per cent—from ;', i i i
$29.95. The cut will be effec-
tive June 1.
It is the second cut in the past
twp years and results from man-
ufacturing efficiences, Riggs
said. j

In May, 1959, Argus reduced
the price of the C-3 from $59.95
(o $39.95 in what Argus' presi-
dent, Clinton H. Harris, called
a "roll-up-our-sleeves" answers
and a major .step to combat*
competition of Japanese and;

German-made cameras on tlnH
'' S. market.

iggs also announced that
/ngus will begin the practice,
of prepaying freight from the»
factory to dealers, regardless;

of the size of orders.

Today's conference included
a round of talks with various
Argus officials on future de-
ipments, new capabilities,

•nous has in the camera field
and new projectors.

Argus officials participating
in the talks, besides Harris and
Aiggs, are W. B. Hall npw
product development '. ",',
Robert Ruhloff, an Argn_ -i ;i -it1
expert; and Patrick Ross, prod<

•.let manager.

"he newsmen toured the plant
rus afternoon, following a
luncheon at the Barton Hills
Country Club, saw quality con-'
trol demonstrations, a demon-
stration of Argus audio-visual

•equipment and heard a talk b]
'Robert Kreiman, Argus Cam
eras, Inc., vice-president ii
charge of the audio-visual pro
gram.

Mayor Cecil 0. Creal was a
the 1' ' to offer the city')
weic, i

E a r li e r, he signed a City

Council-adopted resolution that
congratulated Argus on its 25
years in the camera business.

Argus first got into the cam-
era business in 1936 with the
Argus "A" camera. Several
models of this line were pro-
duced before the firm started
production i " ' 'n the C-3
camera. Mon i n two mil-
lion C-3's have been sold since
that time.
For many years the firm was
the world's largest producer of
35mm cameras and still leads
the industry in the manufacture
of 35mm projectors.