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Suggestive Facts On Advertising

Suggestive Facts On Advertising image
Parent Issue
Day
28
Month
July
Year
1865
Copyright
Public Domain
OCR Text

The adverlisenients in an ordinary 'number of tho Loudon Times excoed 2,000 tliu annualadvertising bilis of one Londou firm are said lo amouut to ?200,000; and three othorB aro meutioned who each anuunlly expend for tho samo purpose $50,000. Tho expenso for advertising the eight editions of the Eocylopedia Bnttnuica, is said to have beeu 15,000. It is also assüi ted that $10,000,00.0 a year re expended iu Englhud iu extra advertising, by circulara and hauábills and placards. Iu larga cities, nothing is moro common tban to sce large busiuess establishments, which seem to have an immense advantago over all coinpetitors by wenlth, experience, and prestige tfiey have acquired, drop graduii'ly out of public view, and bo suueeeded by firms of a smaller capital, more energy, and more detennination to have thu i'act that they sell euoh and suoh coinmodities tnown fiom one end of tho land to the other. In other words, the new establishnieriis advertise; the old die of dignity. Tho foriuur are ravcnoiis to pass out of obscurity into publicity ; the ktter believe tbat th'elr pnbliciiy is so obv;ous that it cannot be ob.scured. The. firat understand that they mnht thrust theuiselvos on public atteutiou or bo disregardod; the seoond having onoe obtuintd public attention, supposo they havo arrested it permaïieutly, whilo in fact nothiug is morL charaoteristic of tho world thau thu easo with which it forgets.

Article

Subjects
Old News
Michigan Argus