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Newspaper Advertising

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Parent Issue
Day
29
Month
April
Year
1870
Copyright
Public Domain
OCR Text

1 berc are certaia couipíaiIs puo..;Uors of periodiea's are apt to reeeWe froa &ub3oriber3, ïhich are so unreaaoaable, tliat wc must cravc tiio indulgeoce of the reader in a littlo space to reply to bom. These complaints are lerelled gain&t tiio appearauce of advortisemcutg i tbeir iavoïit'" jouraa'18, tiio assumpiion Bntly beiu i!;:it, haviii purchased copy of a periodical, er subsetibed to , the length rtid bread tb of tbo sheet tba reader's property, nd ihould bo ilod witii literaiure. Now, to theso ouipiaiüta or assuaiptioaa thero are two Dswcrs. Tiic fint ü that, by means of he revecuo frora ndvortiseinents, tbe mbüsbers aro enabled to give their ubscribers a far moro aluable Journal hau thoy otherwise oould afiFord to do. Wiih veiy uiany peciodioala the greator part uf ihe costfi of iïlustrationg ond contributions is paid fcr by advertisements, the stieet iteelf bcing 6old for littlo moro tlan tba bare oost of tha white f aper aud the printicg. The subscribcr is really obtainiDg, for almout nothing, tLat vvhich coat a large ouüay ; itid thu advcruaers, ir.stoad of being obects of Lis denutif'iatioD, are entitied to lis gratitude. If any complaints are .eriment in the matter at all, thoy hlionld come frota the advertisers, who would seom to bo paying more thau thcir proj,ortion of the expense; but intelügout advertis'jrs uually concede that this liborality, joiutly iheirs aod th pubheher.j, exlenda the circulatioo of the publication, ar.d hcnce, in the end, redniinds to their odvaulage. No circulaiioi), attah,able by a highelass weekly, would be taificicnt to meet the outlay iu produeing tliis Journal, if' no revenne wis derivadle from advertisements. II aaveniscmeins ere exciuasa, me prioo woukl 'uavo to bo inoreased, or tha cxpoasas materially reducec1. The second aüswef to thesa ooniplaints is, tbat od vertisements are rea ly important in a jüurual, being, in faut, only 60 many items of informatioa which it is desirablo for pcoplo to know. Advertisera oould not atï'ord to advertise - and they p;iy hirge priccs - if there vrere do response i o their advtriiscments ; and if respoDsas co:ne, the evidi n;o is complete tbcit tho ad vortiíctnei ts Lave been not ouly itrprttmt to tLo ndvertiser, but useful to tho reader. The advantagef ihus are entirely mutu.l. The reader oiteu discoTorsin the advertisiüg page an annou' cerceat of ncw booKs that, as an iütelligcnt man, he desires to be infurtned ubnut, and whioh. in many cases, are of interest tobiin, or, poesibly, of valué to bis business; be finds tha particuíars oí a n?w hcuscbold uíídsíI, the pnrebaso of whic'a wiü abridle tLo liibor or oontribïite io i!io coiufürt of bis familj ; he tarns l'ne priccs of appard, and tbusis enablcd to employ bis a-'-ans judisiously anu to tbe bost advautage in procurinp artieits of tbe kind ; he gntbers information as to Tarioua ƒ:■ - ""f ifivestracut, by wbicu bo raaj plece ui rescrveil moncy iu tiie besteecuritias ; in 6bort, tho ndverlising pa1? suppiy bim with no ü'.liö ioipnuftlum vial to bis comfort, nr important to tbe right understanding of tilinga aboot bm. A joarn. al without acvcrtiaoiiiiiis i '.. jmpiete, and kers away from its readers many I tliey oijght to know. Advcrtisementa r.rc a cbronide of the world' gress; thy exhibit i:s industrial ctivity, and showwhut is doiiiP i: tLe wolid of il o ii;ht, of invention, unri of art. So mucb bet'cr is this all understooa ia England then with u?, t!;at there all tbe ütcr.iry and seientHic jouruals givo rcry great .paco to advertisemeute, and have there alwuys paged in tbe numbtti eo thr.t they n.p.y be boand iu the yoarly rollime, uci remain a permanent record of tht) buaiiicss atpeuC of tbo times. - AjJpleloii'g Journal. lia!; jCiiiann, the founder of homceepatliy, ii beiug eoDsultcd by :m j-tiglisb ])ccr, gfive lus patiënt a etrcll from a fituall yial anu assured bim bo was eured. " Wlmt's üe bill f" askcd lbo Mtonished nobleman. " Ono tbousand . Lsitor pulled out n rcll of bank bilis and bold them uodcr tho dootor's ):■ ■, sttjing, " ÖiA) one Ginell ; y ou are poid." " Pa " said a lad to hia f. t':c, " I ;.,, eot 11 1 Of p op' ;■ ■:. 3. irPt: why don't ia y t imetimei baj rioh bui houcst V' " Tut, fut, my son ; nobody wculd bellere thra,M nswcrcd th ÍRtbw.

Article

Subjects
Old News
Michigan Argus