When To Advertise?

There is no season of the year when it is safe to discontinue advertising. When business is dull it is needed moat and should be most energetically used, because people are most attracted at all times to the houses who take most paios to invite their trade, and advertisers then get the largest share of what is doing. " Dull times,'' it is said, " are the best for advestisers." Because, when inouey is tight and the people are forced to economizo, they always read the advertisements to ascortain who sella the cheapest and where they can trade to the best advantage. If your goods hare special seasons, build ux a name for them when out of season ; and that reputation will largely aid your sales when the season arrivés for putting them into the market. If " nu pent up" season limita the demands of your wares, it is olear that there is no time when you can judiciously withdraw from the public eye your announcements.