Where's It Hanging: Marketing Your Art
Wednesday March 9, 2016: 7:00pm to 8:30pm
Downtown Library: Multi-Purpose Room
Artist? Graphic designer? Photographer? Videographer? Want to sell your art?
Have you shown at art fairs and events—talking to seemingly interested buyers—and then selling fewer pieces than anticipated? This interactive workshop will offer tips to help your work find a warm and loving home and a guided discussion on tactics that work.
Artists can use this workshop to brush up on approaching their art marketing like the business it is. The key to any business is to get customers and, if possible, repeat customers. The purpose of this workshop is to get artists to do what other businesses do to get customers—market the product so you can sell it!
This workshop will be led by Steve Feinman, District Director for SCORE (Service Corps of Retired Executives), serving Michigan and Northwest Ohio, with 300+ volunteers who provide mentoring and coaching for small business owners. Steve also develops and conducts workshops on topics that include fine art marketing, strategic marketing and sales, and business model canvases. In 2015, Steve was named Small Business Counselor of the Year by the SBA Michigan District Office. Steve has been an avid interest in fine arts and literature. He has been active in the fine arts community in Philadelphia, Maryland, and New Orleans. His specialty is art industry economics and policy.