Smell & Tell: Putting the “E” in Entrepreneurship: The Evolution of Zoologist Perfumes
Downtown Library: 4th Floor Meeting Room
Newcomers to the niche category in perfumery are met with multiple challenges when it comes to creating successful brands. Having a great fragrance concept and managing the bottom line is just the beginning. If you’ve ever thought of starting a business, take a few pages out of the Zoologist Perfumes playbook and learn what successful entrepreneurship smells like.
Zoologist Perfumes has been intriguing fragrance lovers with clever, imaginative and playful scents since it was founded by Victor Wong in 2013. The niche fragrance house, which is based in Toronto, captures the idiosyncrasies of the animal kingdom and transforms them into innovative scents with names like: Beaver, Civet, Hummingbird, Macaque, Nightingale, Panda and Rhinoceros.
Zoologist has released 16 perfumes to date (including a purposeful reformulation of Panda, which never happens with big brands). We’ll smell the latest additions to the Zoologist line of fragrances including: Camel, Chameleon, Dodo, Dragonfly, Elephant, Hyrax, Moth and T-Rex. The creative process that underscores each olfactory composition will also be shared, adding dimension to the evaluative smelling experience.
Michelle Krell Kydd is a trained “nose” in flavors and fragrance, and editor of the award-winning blog Glass Petal Smoke. Smell & Tell builds community through interactions with flavor, fragrance and storytelling. The series celebrates its sixth anniversary year at the Ann Arbor District Library and is ongoing.
Note: Zoologist perfumes are 100% animal-product free with the exception of Hyrax. All are free from natural animal-derived musks, which often involve animal cruelty.