Two Values

TWO VALUES.

THERE are two values to every purchase - what it costs and what it pays you. Cork costs 8 cents a pound, but if you are drowning half a mile from shore, its value would be "not what you pay for cork, but what cork saves you." When a woman buys soaps she often confuses the two values. She sees only what she pays. She overlooks what she receives. Now a single cake of Ivory Soap pays back from ten to twenty times its cost in the saving it effects. Test it yourself I Vegetable Oil Soap. Ivory white. It floats!