An Advertising Speculation

Ainong the many incidents characteristic of human nature is one which recently came under the observation of a young man connccted with a prominent publishing liouse, one of the oldest in the country, and which has for three generations been conducted by the descendantsof the original founder. With other publications there was issued a neat little treatise on household economy, showing how, on a small income, it was possible to live comfortably. The author was a woman, and gave her book the title, "How She Did It." The book had a fairly good sale, but presently there appeared to be a sudden and unaccountable demand for the volume, and every fortnight the house was puzzled by orders for more. It ran through a fourth edition before the young superintendent learned the cause. The orders had invariably come from the same source, and it was then discovered that the persistent buyer advertised the book extensively in pporting and other journals. His method was simplicity itself. The title given, he would insert, "Mailed secnre for fifty cents,