Development In Advertising

In no departinent of the modem uewspaper has there been greater and more marked improveinents shown thau in the field of advertising. There is a greater display of taste and literary style in the composition, and an evident effort is made to appeal to the intelligence and refinement of the reader. This is seen not only in the advertisements of the large ïnercantile establishments, where trained skill is employed, bnt as well in the three line advertisement which is written by the advertiser himself, and which, in terseness and directness of style, can lay claim to great literary merit. The development of advertisinir may vet leud to the establishment of special courses of training in business colleges. Already nearly $5.000,000 are spent annually in the United States in newspaper advertising, every dollar of which, if used judiciously, has returned a large interest to tho