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We Would Like To Hear From You

We Would Like To Hear From You image
Parent Issue
Day
22
Month
April
Year
1891
Copyright
Public Domain
OCR Text

Some advertisers have an idea that only copies going to paid up subscribers are useful to theni. This is not quite so. For example, suppose a journal has 25,000 actual subscribers to whom the paper goes regularly. Suppose it prints 5,000 extra copies a week, which are sent as specimens to good parties, whose addresses are supplied by its agenta and readers, and mails 5,000 ono week to one set of persons, the next week to another set of 5,000 and so on. In this way 260,000 extra persons are reached during the year, while if the extra 5,000 were sent every week to 5,000 paying subscribers only that number cou'd be reached. In the former case 285,000 persons are reached. In tho latter case only 30,000 all told. A person receiving a copy of a journal which he has not seen before, with a request to examine it, will usually look all tiirough it, advertisements and all. Such a course is as useful to the yearly advertiser as if his card were sent to the whole 285,000 persons, or even more so, for his single loose card receives far less attention than would be found in tho columns of a reputable journal.

Article

Subjects
Old News
Ann Arbor Courier