The Art Of Advertising
Adyertitdng seems to be an art vet to be discovered Dy some people. That is, the practical part of it. A constant stream of water from one or more fire engines will soon extinguish or get under control a very large fire, while a few buckets of water, dashed on here and there, have little or no effect. Tbe modern fire department is practical, and has ontgrown the old bncket system; and so with modern advertising- plenty i of it, used in a practical, common sense and judicious manner, paya. If you want to eatch a certain kind of fish you use a certain kind of bait; not all fish bite at all kinds of_bait. Not all leople respond to every ridvertisement. The newspaper ia a medium indispensable to the majority of advertisers, because of its wide and repeatdng circulation. As a promoter of trade and profit newspapcr advertising is no longer an open question; that is, when done in a practical and intelligent marmer, and pays because of lts effectiveneea and cheapness.-
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Old News
Ann Arbor Courier