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The Art Of Advertising

The Art Of Advertising image
Parent Issue
Day
22
Month
April
Year
1891
Copyright
Public Domain
OCR Text

Adyertitdng seems to be an art vet to be discovered Dy some people. That is, the practical part of it. A constant stream of water from one or more fire engines will soon extinguish or get under control a very large fire, while a few buckets of water, dashed on here and there, have little or no effect. Tbe modern fire department is practical, and has ontgrown the old bncket system; and so with modern advertising- plenty i of it, used in a practical, common sense and judicious manner, paya. If you want to eatch a certain kind of fish you use a certain kind of bait; not all fish bite at all kinds of_bait. Not all leople respond to every ridvertisement. The newspaper ia a medium indispensable to the majority of advertisers, because of its wide and repeatdng circulation. As a promoter of trade and profit newspapcr advertising is no longer an open question; that is, when done in a practical and intelligent marmer, and pays because of lts effectiveneea and cheapness.-

Article

Subjects
Old News
Ann Arbor Courier