Did'nt Look For It

An elderly gentleman of fine presencè sat in the business office of one of the largest grocery stores in an eastern city engaged in social converse with one of the proprietors. They were old friends and were renewinu; tli old friendship. A salesman carne into the office and presented lus business to the grocer, handing him a card sljowing a table set with viands, while the vvords "Postum Cereal" and tow red diska appeared underneath. In a few words the salesman stated that his finn was desirous of having the grocer handle "Postum" in a large way. The friend and visitor suddenly spoke up and said, "Well, if you never sold that, you have missed a good thing. We use it at home, and I have drank it for four months past in place of coffee because coffee disagreed with me. People in my towu use the food-drink quite universally, and you can depend on my word that it is pure, nourishing and healthful. It is made in Battle Creek, Mieh; wholly of grains, and wliile it looks and tastes like eoffee bas none of the harmful effects of eoffee." One can easily imagine tliat the good words helped the salesman in bis introduction, and impressed him with the valne of a good name and reputatiou. The above occurrence happened exactly as given. Tliere is but one genuine original Pos tuin Cereal eoffee, with a inultitude of imitations ofiered as "just as good."