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$1,500 In Cash Prizes

$1,500 In Cash Prizes image
Parent Issue
Day
13
Month
September
Year
1888
Copyright
Public Domain
OCR Text

F8R THREE BEST AOVERTISEMENTS. The Chicago Daily News has reduced its price from two cents to One Cent per copy. For a year past its sales have been over "a-million-a-week," and t believes it now sees the way to safely lead in placing an ideal American daily paper upon the basis of the lowest unit of American coinage - one cent. To successfully accomplish this end two things are essential : First - To make as good a newspaper as the best, if not a little better ; second - to Iet every man, woman and child in the Northwest know it's being done, and done at one cent a day. The Daily News believes that it is competent to take care of the first named condition, and knows of no better way of meeting the second than by general newspaper advertising. To do the latter most effectively it here solicits the co-operation of all who believe themselves competent to write an effective newspaper advertisement. To induce the best effort in its service in this matter THE Daily News will reward the writers of the three best advertisements submitted, with three cash prizes, aggregating Fifteen Hundred Dollars, divided as follows : First Cash Prize- For best advertisement, $1,000.00 Second Cash Prize - For second best advertisement, 300.00 Third Cash Prize - For third best advertisement, 200.00 Total, $1,500.00 The advertisement may be a single announcemeut, or a series of announcements not exceeding six in number. The space required must not exceed that occupied by this advertisement - eight inches deep, six and one-quarter inches wide. For the general guidance of all who enter the competition, the following ten points are briefly stated as being those which The DAILY News will require to be most prominently brought out. The advertisement must emphasize : I - That The Daily News s first, last and all the time, a rau-paper. ness, but it has a verr positive conviction that it is entirely practicallecause that should be the first and controlling consideraron n the bic, and altogethcr desirable, to legislate saloon-keepers into their production of an American Daiiy paper, - and it isn't always so. It proper place, as being engaged in a iraffic which here, as everywhere costs money, enterprise and hard work ia unstinled measure to eist in the civilized world, is only tolerated as, apparently, a necesmake a genuine rOTi-paper. sary evil. [There must be no uncertain soumi on this point. - That Thb Daily Nkws is a daily paper for busy people. Because this is 6- That The Daily News is a happy paper. Because it believes in the a country ofbusy people, and the Northwest is the busiest part of practical wisdom of being good natured : of being generally satisfied it. Most peoplt haren'! the time or patience to read a "blanketrather than everlastingly dissatisfied. The chrunic laull-tinder isa sheet,"- they absolutely haven't any use for it. Newtpaper reading, nuisance, and The Daily Nkws will have the least possible of him. after all, is butan incident of life, not its chief business. Therefore The world is better than t used to be, and is getting better every day. The Daily News is a short-and-tothe-point-paper It's a good place to live in- Iets makc the best of it. 3-That Thb Daily News is an independent, truth-telling newspaper. 7_That The Daily News costs a great deal of money to make. Because Because the American people are intelligent enough tu prefcr honest, lhere is sometimes no way of demonstrating the value of a thing, to impartía! journalistn to the misleading, truth-discoloring d.shonesty some people, so conclusively as by showing, even in part, what it of the regulauoo politica! "organ.' Everybody really wants to costs to make it. There are 302 people on the regular weekly pay-roll know the truth in politica! matters ; the most violent partisan doesn't „f Xhb Daily News, and their salaries range from 5 500 to 6 000 want misinformation for a daily diet. And as to editorial expression, per week, aggregating $300,000 a year. The white paper costs even the most unreasonab e partisan will rarely take lasting offence another $300,000 a year. The aggregate expenditures of The Daily atan adverse opmion, so tongas he is confident of the honesty 0 News for 1888 will vary but a trifle either way from 900,000. And purpose back of the opinión. It s not the mere fact of disagreement yC( that makes trouble, it's the suspicion of insincerity. {Make this _ _- fointvery strong and clear. Ifs because The Dailv NewsAj S- T hat The Dailv News now costs the reader only Onj Cent a Day. ■won it' 's way to the confidence of its readers of every politicalfaitk Because this is the most wonderful thing in modern juurnalism, and that itkasacireulationofover"a-miilwn-a--week.t' deserves tellingo'er and o'er. [There is little danger cf making 4-That The Daily News is a family paper. Because this is the age of '" much 'his Poin' the newspaper, - a time when everybody reads it. and it is all-imporg - That Thb Daily News is now literally everybody's paper. Because tant that the newspaper should be made with direct reference to the heretofore metropolitan daily papers have been too expensive, both needs of athe members of the family. Woman and her interests in price and in time required to read them, to make it practicable for never occupied so large a share of the world's thought as to-day - a the farmer or the mechanic to take them. Now this is changed. The fact not to bc ovcrlooked. The moral tone and nfluencc of a daily farmer particularly should take a daily paper now that it costs but paper must also be constantly watched, for chiidren read it. The little more than the old-time weekly, and is condensed so that he can Daily News is for the home, and therefore it follows also afford the time to read it. He'll save its yearly cost over and 5-That The Daiiy News is against the saloon. Because "the liquor over again by knowing the market prices every day, instead of weekly interest " arrogantly assumes to domínate in American politics, and crc r ' Thb Daily News believes that it is not for the country's good that 10 - That Thb Daily Nkws now inaugurates a newspaper revolution. Beany one interest should thus over-ride all others, muchless one which cause such a combination of values as it now offers the reader is stands as the representative of all that is most un-American among us. absolutely without parallel among American newspapers, and it is Thb Daily Nbws is not the organ of prohibition. It is notsure that boond to make the dry-bones rattfe. The result of this revolution is prohibition is the best thing, Good people who have made this subthat every English reading person living within daily newspaper disiect alife-Iongstudy donotagrecas tothe remedy. TheDailyNews tance of Chicago can now afford, both as to price and time, to have tas no eutopian hope that it is possible to legislate men into goodbis city daily. Otter points will suggest themselves to the regular reader of the paper tself, anti may be introduced according to the judgment of the advertisement writer, Outline illustrations and poetry may be introduced if desired, but they are not necessarily essential to sticcess in the competition. The prizes will be awarded to the three most successful advertisements, the publisher of The Daily News bein; the sole judge, whatever may be the absolute grade of their ment. All advertisements must be received before September IA next, and the awards will be made at the earliest date practicable thereafter. Intending competitors must apply for the paper's complete prospCCtuSj and advertisements must be submitted under the conditions therein named in detail. VJCTOR F. LAWSON, Pubüsher The Daily News, Chicago

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Subjects
Old News
Ann Arbor Register