Procter & Gamble

I I 'Ij . J WHAT is meant by ' free alkali, ' Doctor? I see it mcntioned in the advertisements of Ivory Soap." Free Alkali, ' Madam, is the alkali which is not combined with the fats or oils of which the soap is made, due to the ignorance or carelessness of the soap maker. Soaps in which ' free alkali ' is present are decidedly injurious to both the clothing and the skin when habitually used. Í have seca reports of analysis made of the Ivory Soap by men eminent in our profession, and ail pronounce it to contain no 'free alkali,1 to be made with great care and of materials of the best quality, carefully selected, so I unhesitatingly recommend it for every purpose about the house for which good soap is required. " A WORD OF WARNING. thpTwheARFrNnTní; "rí6 SapS' each rePresented t0 "just as good as the ' Ivory'; " hey ARE NOT but like all counterfeits, lack the peculiar and remarkable qualities of the genuine. Ask for "Ivory" Soap and insist upon getting t. Copyright Iffl',. hy