"THE BEST IS THE CHEAPEST." Many persons are under the impression that Ivory Soap is expensive, and intended for the use of the wealthy only. The fact is, the price is lower than for ordinary soaps, quality considered, for in the "Ivory" no " cheapeners " or " makeweights " are used, so the buyer gets all " true soap " for her money. lts harmlessness, durability and efficiency admit of its being used for all purposes with equal satisfaction and econorny in the families of the rich or poor. A WORD OF WARNING. There are many white soaps, each represented to be "just as good as the ' Ivory' j" they ARE NOT., but like all counterfeits, lack the peculiar and remarkable qualities of the genuine. AsJ for "Ivory" Soap and insist upon getting it. Copyright. 18S0. by Procter & Gamble.