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Parent Issue
Day
29
Month
August
Year
1895
Copyright
Public Domain
OCR Text

l'OINTS FOB ADYEIÏTISERS. [.Printers Ink.] An ad followed up by a drummer is better than a drummer followed up by an ad. Catch the eye. hold the attention, créate an interest, and your ad is certain to prove a prolitable one. Don't persist in advertising that does not pay Something must bo wrong. Find out what it is and change it. If you can construct an ad interesting enough to be read two or three times over consider yourself a good ad writer "Hearsay" is a slow advertising medium when compared to the newspapers. Gossip can't beat printen' ink for rapidity and effectiveness. You can't put too much thought or care into your ads. Remember that your mind has to convince many minds in order to succeed in ielling geods. The growing subscription list of a periodicalor nevvspaper is a better indication of its worth to an advertiser than the assurance of an advertising manager. The advortising jinglo most po])ular aniong merchants is the jingle of gold and silver. And the biggest advertiscrs get the most of that kind of music. Somo ads read more like opitaphs. Instead of announcing a prosperpua "iving business thoy suem to feebly chronicle a decaying store or a doad trade.

Article

Subjects
Old News
Ann Arbor Register