Success

The Result oí Honest Efforts. l'orty yeai-s continuously n bati in one time ancl neai-ly all the time i". one spot sbonld round out the chántete r and principies to bc moasured by tho peoplc when considerinp; whero th.ymay get reliable and high grada goods.. MACK & COMPANÏ, "The Store" which has had the name of the same man over U's door for forty yaers has been uniformly suocessful, because ï-ecognizing the fundemental principies upon which tho succes9 of all business depends. Strict integrity, close atteation, always haring the best to attract and serve the public - always and forvor depending upon merit to secure tho patronage of the people. In evory placo of Ufe there is the original and the aboriginal the genuine and the countorfeit - Like all the theories and problems it is thd crucible of trial that decides the realmasterof business foi-m the imitator who thinks he can succeed by advice and trickery- The oru fighls his vvay step by step f rom obscurity to the top sound of suncess bj honest merit real values and a withei-ing score of tho subterfuges of tricksters- The sueeessful business man who wrenehes vietory (rom the Joints of defeat knovvs full well the tüamc levcrage the convincing force of honest merchantdize rgpresentins; all tho best values and makes of the world at a uniform prices, what no competition can disturS. as opposed to a single 5c ticket on a muslin that cost "c by the bale- was the lecony - and device of the commercial tt-ickster, "THE STORE" dcstinctly representa the best features in modern merchandiziug its great outlet tor making it the most desirable place for the manufacturera of fabrics and articles of world wlde reputation to place their goods - For this reason such Drusa Goods as Priestleyg, The Gold Medal, The Botany Mills," the best Unes of Silk, Hosiery, Gloves, Corsets and hundreds of other linea, of every day necessitíes, are found here alono and at less cost to the trade than is given by auy metropolitan Store. 1897 .will mark a era, a good iinprovemont in Mack & t;orcpany'a business. Not content with the proud place The Store already occupies, they ha', contemplation additions which will givo the Dry Goods department nearlA one and a half times more room than they nuw occupy and when completed will make one of the handsomest Dry Goods books in the State. In view of this important extensión, they will in the meantime have a general clearing sale in order that every dollars worth of surplus stock may be disposed of - already though m the very height of t.he busy season has the lowering of prices begun. Extreme measures only to be thought of in February and March when the season is over, are now employed. Half pricas on goods as st lish and desirable as monov can buy, which are needed in almost every family, tells the story of their CLOAK SELLING and brings an unexpected and appreciable (. liristmas present to many who could not otherwise afford it in these hard times. Elegant Fur Capes meet a like sacrifice. Dress Goods are marked to close at prices which tn no measure represent their worth.. Woolen Goods, Blanketa. Shawls, winter Underwear, Boys C lot hing, Ladies Shoes, winter Hosiery, in short, anything in their Store purchased for this winter will beforced out, to bo out of the way of the grreat remodeling, which will begin in a few months, it being the plan of Mack & Company, when they throw "The New Store" open to the public next year that every depattment in their improved Colassal business shall be Decoming: everything new, sparkling and bright. Continued on Paqc Fok): ! SUCCESS Oontinueá From Paga On . Even kaowing as well as wo d j lbo deterrnined push behind this firm we were surprised on visiting Maek & i os ' great furniture store to seo the Stock I tbey have brought on lor the holkiav.-. 1 It's worth while to visit this store though you may have no intention of buying just to seo the thousands of appropriate holiday gifts. THE TOY DEPARTMENT. It's simply amazing to see the ronderful pleasure-making toys. Human ingenuity has provided for the littlc peopie. Very little money seems necessary to purchaso wond erful thinffs in the way of horses, dolls, steam engines, toy furniture, skates, wagons, velocípedos, sleds. books, games, and thouands ot other things that fill the little hearts with delight. .Many useful presents may bo found in the way of clocks, silverware, furnitnre, rugs, draperics, stools, lamps, pillows, easels, screens, etc. Thcy also mako a specialty of making goods to order, and of upholstering and repairing furniturs. Anticipating a great rush. The delivery system has been increased that no one will be disappointed in delivery of goods. The big stocks, the accommodatiug sales-people and the newest business systems answer plainly why this firm does the large portion of the trade in their lines. MACK &J0MPANY,