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Culinary Historians | Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

When

Sunday February 21, 2021: 4:00pm to 5:30pm  Add to Calendar /   Add to Google Calendar

Where

Zoom

Description

First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens.

Author Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Hundreds of companies sought market control. Civitello tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners.

This event is in partnership with the Culinary Historians of Ann Arbor. No registration is required. check this page an hour before the event for the Zoom link and phone number.

This event was held live on Zoom, and has concluded.

Comments

Submitted by Employee 37 Staff on Sun, 02/21/2021 - 4:30pm

Sorry KMLB64 but this program is currently full. However the event is being recorded.

Thank you. I was taking an educated guess that the message was in error. A staff member told me there was no limit. And how popular could baking powder really be? Answer: very popular. The limit was actually 300, and once I was in, I saw about 297 participants for much of it!