Press enter after choosing selection

$1,500 In Cash Prizes

$1,500 In Cash Prizes image
Parent Issue
Public Domain
OCR Text

FOR THREE BEST ADVERTiSEMENTS. The Chicago Daily News has reduced its price from two cents to One Cent per copy. For a year past its sales have been over " a-million-a-week," and it believes it now sees the way to safely lead in placing an ideal Amerioan daily paper upon the basis of the lowest unit of American coinage - ONE cent. To successfully accomplish this end two things are essential : First - To make as good a newspaper as the best, if not a little better ; second - to let every man, woman and child in the Northwst know it's being done, and done at one cent a day. The Daily News believes that it is competent to take care of the first named condition, and knows of no better way of meeting the second than by general newspaper advertising. To do the latter most effectively it here solicits the co-operation of all who believe themselves competent to write an effective newspaper advertisercent. To induce the best effort in its service in this matter The Daily News will reward the writers of the three best advertisements submitted, with three cash prizes, aggregating Fifteen Hundred Dollars, divided as follows : First Cash Prize- For best advertisement, $1,000.00 Second Cash Prize - For second best advertisement, ..... 300.00 Third Cash Prize- For third best advertisement, 200.00 Total, $1,500.00 The advertisement may be a single nnnouncement, or a series of announcements not exceeding six in nuer. The space required must not exceed that occupied by this advertisement - eight inches deep, srx and one-quarter inches wide. For the general guidance of all who enter the competition,the following ten points are briefly stated as being those which The Daily News will require to be most prominently brought out. The advertisement must emphasize : X - That The Daily Nbws ís first, last and all the time, a rwj-paper. ness, but ít has a very positive conviction that it is entirely practicaUecause that should be the first and controlling consideraron in the ble, and aitogether desirable, to legislate saloon-keepers into their production ofan American Daily paper, - and it isn't aJways so. It proper place, as being engaged in a traffic which here, as every where costs money, enterprise and hard work in unstinted measure to else in the civilized would, is only tolerated as, apparently, a necesmake a genuine -paper, sary evil. Thire must ie no uncerlain sound on this point.] i- That The Daily News s a daily paper for busy people. Because this is 6- That The Daily News is a happy paper. Because It believes in the a country of busy people, and the North-west is the busiest part of practical wisdom of being good natured ■ of being generally satisfied it. Most people haven't the time or patience to read a "bfanketrathcr than everlastingly dissatisfied. The chronic fault-finder is a sheet,"- they absolutely haven't any use for it. Newspaper reading, miisance and Thb Daily News will have the least possible of him. after all, is but an incident of life, not lts chief business. Therefore The world is better than it used to be and isgetting better every day The Daily News is a short-and-to-the-point-paper It' a good place to live in- let's make the best of it. 3-That The Daily News is ar. independent, truth-tetling newspaper. 7_That The Daily News cob a great deal of money to make. Because Because the American people are intelligent enough to prefer honest, there is sometimes no way of demonstrating the value of a thing, to impartial jouraalism to the misleading, truth-discoloring dishonesty Kme people, o concrusively as by showing, evea in part, what it of the regulation pohtlcal "organ." Everybody really wants to costs to make it. There art vn peple on the regular weekly pay-roll knowthetruthinpoliticalmatters; the most violent partisandoesn't of The Daily News, and thir salarie, range from 5,500 to 6 ooo want misinfonnation for a daily diet. And as toeditonal expression, x „d, aggregating 300,000 a year. The white paper cósts ven the most unreasonab e partisan wil) rarely take Iasung offence another $300,000 a year. The aggregate expenditures of The Daily at an adverse opimon, so long as he is confident of the honesty 0 News for l883 wuf vary but a trine eilher way from $900,000. And purpose back of the opinión. lts not the mere fact of disagreement yet ' that maket trouble, it's the suspicion of insincerity. Mate tkit _ _, ' _ poinl very strong and clear. ft because The Daily NewsUt 8- That Thb Daiw Nbws now cosu the reader only Poe Cent Day. ■won it's way to the confidente 0 its readers 0 every politicalaith Because this is the most wonderful thing in modern journalism.and that il kas acirculation oaver " a-millioH-aweek.'l deserves telling o'er and o'ei. [There Mie danger tf making 4-That The Daily News is a fcmily paper. Because this is the age of '"" much tf 'hi P"''} the newspaper,- a time when everybody read it. and it is all-impor9- That Th Dmly News i now literally everybody's paper. Becanse tant that the newspaper should be made with direct refarence to the herctofore metropolkan daily papers have been too expensive, both needs of all the members of the faniily. Woman and her interests in price and ín time required 'o read them, to make It practicable for never occupied so large a share of the world's thought as to-day - a the farmer or the mechanic to take them. Now this is changed. The fact not to be overlooked. The moral tone and nfluence of a daily farmer particularly should take a daily paper now that it costs but Ïaper must also be constantly watched, for children read U Thb little more than the old-time weekly, anof is condensed so that he can Iaily Newi is for the home, and therefore it follows also afford the time to read it. He'll save its yearly cost over and 5-That The Daily News is against the saloon. Because "the liquor over againbyknowiDg the market pnces every day, instead of weekly interest " arrogantly assumes to domínate in American politics, and neretoiore. The Daily News believes that it is not for the country s good that 10- That The Dajly News now inaugurales a newspaper revolution. Beany one interest should thus over-ride all others,muchless one which cause such a combination of values as it now offers the reader is stands as the representative of all that is most un-American amongus. absolutely without parallel among American newspapers, and it U Ths Daily News is not the organ of prohibition. It is notsure that bound to make the dry-bones rattle. The result of this revolution Is prohibition is the best thing. Good people who have made this subthat every English reading person living within daily newspaper disject a life-long study do not agree as tothe remedy. The Daily Nbws tance of Chicago can now afford, both as to price and time to havt bas no eutopian hope that it is possible to legislate meo ipto goodbis city daily. .- .. . . . -'■■... _.-. j ..-■. , . : . Other points will suggest themselves to the regular reader oí the paper itself, and may be íntroduced according to the judgment of the advertisement writer. Outline illustrations and poetry may be introduced if desired, but they are not necessarily essential to success in the competition. The prizes will be awarded to the three most successful advertisements, the publisher of The Daily News being the sole judge, whatever may be the absolute grade of their merit. All advertisements must be received before September ist next, and the awards will be made at the earliest date practicable thereafter. Intending competitors must apply for the paper's complete prospectus, and advertisements must be submitted under the conditions thereia named in detail. VÍCTOR F. LAWSON, Publisher The Daily News, Chicago


Ann Arbor Argus
Old News