Tue, 10/29/2013 - 1:02pm
The Argus C-Four takes center stage in this promotional video for Argus Cameras. The narrator intones, "It takes three things to make a fine camera . . ." and with that launches into a highly technical and detailed description of every step in the camera-manufacturing process at Argus Cameras of Ann Arbor. Scenes of the scientists and craftsmen creating the Argus C-Four are interwoven with scenes of customers using the camera to take family photos and outdoor shots. The easy-to-use, lightweight Argus cameras revolutionized photography, essentially creating "popular photography." Enjoy this pre-Mad Men video, visit AADL's Argus Camera online exhibit and take a walk over to the Argus Museum for even more Argus history.
27:09 min. c.1953