The story of the Argus Cameras, Inc. is one of ideas, perseverance and adaptability.
Founded in the Depression years by businessmen who were as tough as the times, it employed, at its height, 1300 workers and occupied 2 city blocks on 4th Street.
Tue, 10/29/2013 - 1:02pm
The Argus C-Four takes center stage in this promotional video for Argus Cameras. The narrator intones, "It takes three things to make a fine camera . . ." and with that launches into a highly technical and detailed description of every step in the camera-manufacturing process at Argus Cameras of Ann Arbor. Scenes of the scientists and craftsmen creating the Argus C-Four are interwoven with scenes of customers using the camera to take family photos and outdoor shots. The easy-to-use, lightweight Argus cameras revolutionized photography, essentially creating "popular photography." Enjoy this pre-Mad Men video, visit AADL's Argus Camera online exhibit and take a walk over to the Argus Museum for even more Argus history.
27:09 min. c.1953