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AADL Talks To: Russ Collins, Executive Director/CEO Marquee Arts

Russ Collins

Russ Collins grew up in Ann Arbor and received a Masters degree in Arts Administration from the University of Michigan just before becoming Manager of the Michigan Theater in November 1982. Russ walks us through the evolution of the Michigan Theater over its near-100-year history, from the vaudeville and silent film eras through the ups and downs of the celluloid and digital eras. He also takes us into the weeds of technical changes over the years; discusses historical preservation efforts in renovations to both the Michigan and the State theaters; and touches on programming and marketing challenges following the collapse of the newspaper industry. Russ will retire in December 2024.

Ann Arbor 200

Lionel "Mike" Ames: Michigan's Premier Female Impersonator

Year
2024

“A beautiful girl, with a voice that is feminine, and actions that are alluringly girlish, she sets the hearts of her audience aflame as she has done in former productions,” wrote the Michigan Daily in its review of the Michigan Union Opera’s 1923 show Cotton Stockings. That beautiful girl was played by Lionel Ames, who would go on to a successful career in vaudeville as a female impersonator.

Michigan Union Opera

A line of men wearing long dresses, wigs, and lipstick to impersonate women stand in line smiling for the camera. Straw is below their feet, a canvas is in the background, perhaps part of a tent.
Michigan Union Opera performers, 1914. Courtesy of the Bentley Historical Library.

The Michigan Union began as an all-male student organization in 1904 with the goal of creating a space on campus to foster feelings of unity. In 1907, the group purchased the State Street home of professor Thomas Cooley, eventually tearing it down to build the Union in its present location in 1919. The new union included a pool, bowling alley, barbershop, billiards room, and more, but all these amenities required capital. 

The Michigan Union’s first Opera, Michigenda, was staged at the Whitney Theater on Main Street in 1908. Profits from ticket sales went toward funding the group's future home. The Union’s gender segregation meant that all of the parts in their productions were played by men. The tradition of theatrical cross-dressing goes back to at least the Ancient Greeks and was common in the time of Shakespeare. The Opera wasn’t alone in its choice; counterparts at other colleges also featured all-male casts, including the University of Wisconsin Madison’s Haresfoot Club, Harvard’s Hasty Pudding Theatricals, the Princeton Triangle Club, and many more

“Opera” was a bit of a misnomer. The shows were original musical comedies written and composed by students. The quality of the productions increased with the arrival of experienced Broadway director E. Mortimer Shuter in 1919. Costumes were designed and created by the legendary Lester of Chicago and dancers were instructed by Shuter’s fellow Broadway alum Roy Hoyer (who would later establish his own dance studio in Nickels Arcade). During the 1920s, up to 500 students tried out each year for the chance to be part of the cast, chorus, committees, and orchestra. Throughout the Opera’s history its participants included future notables such as presidential candidate Thomas Dewey and Heisman Trophy winner Tom Harmon. At the behest of Fielding Yost, it became tradition for football players to fill out the female chorus line.

Two newspaper clippings side by side. The left is a portrait of a young college student, Lionel Ames, in a suit coat and necktie. The title above the photo reads, "How He Looks Off The Stage" and the caption below the photo reads, "Lionel Ames '24 who played the leading feminine role in "In and Out" last night. The newspaper clipping on the right has the title "Star of Opera 'In and Out.'" The photo shows Lionel wearing a feminine wig, cap, dress, and lipstick while holding an apple and looking into the camera. The caption below the photo reads, "Lionel Ames '24 in one of the poses which were heartily applauded at last night's performance.
The Michigan Daily, December 5, 1922

During its heyday in the 1920s the opera’s costs soared in tandem with their growing tour and its revenues. The show hit its peak right as Lionel was a student and its star.

In and Out & Cotton Stockings

Lionel’s participation began his sophomore year when he was cast as a chorus girl. The spotlight came a year later when he took on the leading role of Wilhelmina in 1922’s In and Out. The show revolved around multiple love affairs and a fish out of water story as “simple little Dutch girl” Wilhelmina is Americanized by a group of New Yorkers and eventually marries their leader, Jimmy. 

In and Out completed the Opera’s longest tour to date, with shows in Toledo, Cleveland, Pittsburgh, Cincinnati, Indianapolis, Louisville, Bay City, Flint, Saginaw, Port Huron, and three performances in Detroit, not to mention Ann Arbor. Lionel received rave reviews, with the Michigan Daily describing him as gaining “the lion’s share of the honors,” as "he displays admirable dramatic ability, and sings love ballads in a voice rich with melody.” Lionel’s Wilhelmina was featured in four of the musical numbers, including the solo song “Gee! It Must Be Wonderful.”

The Mimes, as the Opera was nicknamed, had fun concocting publicity stories to sell their shows. One piece created by the organization, presumably to be distributed by local papers as the tour approached, juxtaposed Lionel's backstage presence with his role in the show:

“‘Blast this hooking-up-the-back stuff, you couldn’t pay me to be a woman as a steady thing!’ Yes folks, its with the assistance of such language as this that Wilhelmina, the delectable, bewitching, pulchritudinous, Wilhelmina, feminine lead in the University of Michigan Union opera, “In and Out,” gets all prettied up to the business of being beautiful.”

A yearbook page with five photos, one in each corner and one in the center. Each shows a college student in drag. The caption reads, "These are some of the beauties and stars that made this year's opera a wonder!"
1923 University of Michigan Yearbook page featuring In and Out performers

Two photos, one a close up of Donald W. Bacombe wearing a turban, long wing and lipstick, staring at the camera. The other of Lionel Ames wearing a white fur coat and hat with a foot raised smiling at the camera.
The Michigan Daily, December 1, 1923

The Opera hit its peak with 1923’s Cotton Stockings, and Lionel once again played the lead. Originally titled Cotton Stockings: Never Made a Man Look Twice, the subtitle was dropped after alumni objected and the Senate Committee on Student Affairs expressed their disapproval. Of course, this hubbub only helped the show’s publicity.

A significant part of the performance's appeal came as a display for elaborate and new fashions. Once again, costumes were created by Lester of Chicago and Lionel alone underwent eight complete wardrobe changes throughout the show.

The tour was even grander than the one completed the year before with a total of fifteen shows, the most significant taking place at the Metropolitan Opera in New York City. Broadening the Opera's reach required extensive advertising. Lionel, in his “gayest and finest feminine garb,” posed in a Packard car alongside the show’s male lead for car advertisements that would be used across the country. The show’s slogan declared “Our Handsomest Girls are Men” and photos of the players were printed in advertisements nationally.

The narrative of Cotton Stockings involved a series of romantic entanglements. Lionel played Susan, a poor maid to an artist. She falls in love with a young author, but he is bewitched by the temptress Nedda. To win his attention Susan attends a ball in an elaborate gown and introduces her newly glamorous self as Suzanne. The Michigan Daily’s review notes that in the end the romantic pair were “allowed the privilege of the customary kiss.” 

A number of different promotional portraits of the cross-dressing stars of the Michigan Union Opera with photos of Lionel on the left, right and center. Text in the center reads, "Our handsomest girls are men"
Promotion for the Michigan Union Opera, circa 1923. Lionel appears on the left, right, lower center, and upper right. Courtesy of the Bentley Historical Library.

The tour received rave reviews throughout its run, many of which foregrounded the cross-dressing. “Boys will be boys. Especially college boys. But when they put on gorgeous gowns, bobbed wigs, rouge and lip stick, they will be ‘girls’ and even a tired business man would have difficulty in detecting the indifference [sic],” wrote Philadelphia’s Public Ledger. The Washington Herald proclaimed, “The University of Michigan shipped in its excellent assortment of amateur Julian Eltinges at the President theater last night, and for a full three hours of a campus made opera, manly muscles and bulging backs threatened to burst gauze shoulder straps.” 

The Mimes once again had fun creating buzz around the show. This time they concocted the story that Lionel’s beauty was of such value that “to guard against any injury to his pretty arms and legs, either during rehearsals or while on the road, Ames has insured his limbs for $25,000.” 

Photo of Lionel wearing a short curled wig, straw hat, pointed heels, and a short romper with a fringe skirt on top. A second photo shows Lionel from the back with his back uncovered, a short curly wig underneath a turban, facing away from the camera and looks up.
Publicity for Cotton Stockings, 1923

Vaudeville 

The Michigan Daily noted the heightened promotion for Lionel, concluding, “this talk of representing the university is mere box-office piffle. The main function of this year's Opera is to present Lionel E. Ames to the vaudeville managers of New York City, and with this in mind he is being pushed to the limit. There is no question that Ames is uniquely talented. He has form, beautiful ankles, graceful arms, a stunning back, and if he can overcome certain cutesy mannerisms he ought to be highly successful in his chosen field.”

A photo of Lionel dressed in a backless gown titled "She's a Groom" with a story about Lionel's marriage
Reporting Lionel's Marriage, 1924

Lionel followed through on this prediction, leaving for New York after graduation to take classes in “stage dancing and technique” with Ned Wayburn, the main choreographer for Ziegfeld Follies. The Ann Arbor News reported that Lionel had been offered a number of professional stage roles during his studies, but had declined them in order to complete his schooling. Prior to departing Ann Arbor, 22-year-old Lionel married local 19-year-old Beulah Brown on April 24, 1924. Less than a year later, the two welcomed their first and only child together, Lionel E. Ames Jr., who was born on February 2, 1925.

Press from Lionel’s early career in vaudeville emphasized his archetypal American family and masculinity. Lionel had begun to use the name Lionel “Mike” Ames during his college career, but a new nickname, “Iron Mike” was introduced to further highlight Lionel’s manliness. The promotional narrative underscored stereotypically male traits including his engineering degree (or, in a different telling, his "dreams of becoming a big business man"), participation in varsity athletics, and a job as a truck driver. Noting, “Of course, Mike never really liked dressing up like a girl and dancing on the stage. And every spare minute he devoted to studying electrical engineering.”

In this telling of events, Beulah is described as gaining an interest in “Mike” after seeing him on stage. “When she was introduced to Mike, they looked at each other – and instantly fell in love!” The couple is said to have moved back to his hometown of Bay City, where Lionel provided for them by driving a truck. They were frugal, but when they found out they were going to have a baby it was clear that Lionel's truck driving wasn't going to be enough. Lionel is supposed to have deeply considered his options before proposing going back to the stage despite Beulah’s objection, “But you don’t like the stage, and none of your family have ever been actors!” 

It makes for persuasive publicity but, of course, much of it is fabricated. A 1927 interview with the Battle Creek Moon-Journal seems to present a more truthful tale. It recounts that Lionel did start as an engineering student, but during his Junior year he switched to studying dramatics. While he does seem to have driven a truck professionally, based on his studies in New York and chosen major it's clear that Lionel always intended to be on the stage. There is no mention of any varsity athletics in Lionel’s Senior yearbook. Even the mention of a lack of actors in the family is false. Lionel’s father, Delbert “Dell” Ames listed his occupation on Lionel's Michigan birth record as “actor.”

The promotional piece (see below) goes on to describe Lionel’s relationship with Beulah wherein she is credited with putting hard work and skill into creating costumes for his act (although other articles also mention Lionel’s continued use of the Opera's costumer, Lester of Chicago). In the Battle Creek interview Lionel highlights her impact, “My act would certainly flop without Shorty along to make me up and get me hooked up in the proper places.” Beulah reportedly toured with Lionel while they left their son in Bay City. 

The seemingly more truthful interview and fanciful publicity piece align in their continued assertion of his masculinity. Lionel tells the Journal, “It’s all more or less a joke, you know, this matter of putting on skirts and while I take my impersonations seriously enough while I’m in character, I certainly don’t like people to get the idea that I crochet for a pastime or anything like that. It just occurred to me as another way to earn my living.”

An article discussing Lionel's career with photos of Lionel Jr, Lionel Sr. posed outside of his truck, Lionel as Wilhelmina, Beulah, Lionel in flapper drag, and Lionel wearing a suit with hands in his pockets..
Publicity for Lionel "Iron Mike" Ames' vaudeville career, 1925

Early reviews of Lionel “Mike” Ames in trade publications provide insight into the twenty-five minute act’s content. In 1926 Billboard described Lionel beginning in typical male attire to provide a brief talk about his background as a student and then show a short film in which he caricatures types of female actresses. The reviewer notes, “Tho the gowns in the short picture were beautiful, and the makeup most realistic, they are all surpassed, nevertheless, by the numbers in the offering that followed. It would take a woman reviewer to do justice to the descriptions of various gowns. All a poor masculine writer can say is that they were gorgeous – and then some!”

A close up photo of "Mike" wearing a shiny wig, potentially tinsel and dark lipstick, looking at the camera
Minneapolis Star Tribune, August 22, 1926

The favorable review continued by emphasizing that Mike’s talent went beyond just wardrobe, but to “his mannerisms and bearing and makeup in general.” The only detraction was that “his voice is kind of weak, yet, withal, carries the semblance of femininity and the songs are all very well sold.” The review ends by declaring that the show “has all the ingredients of a big-time turn.”

Variety’s review from 1925 is more mixed. “He flashes some dazzling costumes…a capital novelty turn with his college antecedents making a good publicity angle,” but his introductory talk “is supposed to be laugh-getting but is humorous only in intent.” Regardless, they conclude, “Ames has unquestionable talent in his field and will get on in show business.” 

By 1927 “Mike” was presenting a show entitled Fascinating Feminine Fancies. It contained a similar structure to his previous act, but reviews noted an emphasis on comparing femininity and masculinity. Billboard criticized this choice, “the former Lionel Mike Ames is now billed as just “Mike” Ames and punctuates his delightful feminine type delineations with ill-paced patter of the brusque “man among men” type and even assumes a revolting clumsiness just to convince those that might not know it that he is just acting when he sports frills and high heels.” It asserts, “his determination to play that part of the audience that dislike effeminate men is ill-advised.”

Later reviews appear to tire of Mike’s performance. By 1931 Billboard states, “Act too long and often tedious, Ames offering nothing new after the first number. Wears charming gowns and warbles in a strained falsetto voice, but needs more versatility to hold interest.” Two months later, Billboard again faults the attempts at manliness, “Ames’ work is pretty close to perfect and would be that if he desisted from giving vent to that repulsive laugh in order to prove his masculinity.”

The last advertisement that could be found for Lionel “Mike” Ames appeared in the Philadelphia Inquirer in March of 1934. Soon thereafter Lionel’s personal life went through major changes.

After the Stage

Beulah’s involvement in the show and accompaniment on tours seemed to connote a productive partnership. In 1930 the couple reported living together in Queens, but five years later Beulah filed for divorce. She listed the cause as “non-support.” Ten days after the separation was granted she remarried in Detroit. 

That same year, Lionel was back in Bay City working as a “theatrical producer” according to the city’s directory. When he registered for the draft in 1942, he was employed at the Book-Cadillac Hotel in Detroit. The Book-Cadillac hosted live entertainment and it is possible Lionel put his experience in vaudeville to use in his new profession. One review of Lionel’s stage show had even quipped that he had a “natural method of salesmanship.” His career was put on hold when he served as a Lieutenant Commander in the Navy during WWII. 

Lionel himself appears to have remarried twice. Once to Marie Marcelle Ames around the time of WWII, but they were divorced by 1944 when she remarried. By 1950 he was 47 and now wedded to Kathryn E. Ames, 31. They shared two children, Carole, who was six at the time, and Michael, who was one. The family called West Palm Beach, Florida home. There, Lionel continued in the hotel business as a sales manager and estimated that he worked 90 hours a week in 1950. 

Lionel’s time in the spotlight had ended, and with it his name ceased to appear in print. On May 5, 1986 he passed away in Palm Beach, Florida. His obituary made no mention of his stage career, but detailed his continued work in the hotel business in Southeast Florida. 

The Michigan Union Opera’s popularity ebbed and flowed through the years. The organization eventually became the Michigan Union Shows Ko-Eds, more commonly known as MUSKET, which still exists today.

U-M's Grand Dame Gets A Facelift

U-M's Grand Dame Gets A Facelift image
Parent Issue
Day
10
Month
September
Year
1981
Copyright
Copyright Protected