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The Long Tail : : why the Future of Business is Selling Less of More

Anderson, Chris, 1961- Book - 2006 None on shelf No requests on this item Community Rating: 5 out of 5

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COMMUNITY REVIEWS

Long tail is a big trend that we shouldn't overlook submitted by mmitchel on January 25, 2007, 9:18pm Chris Anderson has captured a new trend that will affect the future of business. With online businesses carrying more possible inventory (and not even necessarily in one location) they have a chance to sell a wider variety of items. In the past there was a limit to how much inventory a store could carry--not anymore. Once you read it you'll understand why Amazon and NetFlix will continue to prosper while brick and mortar stores may falter.

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PUBLISHED
New York : Hyperion, c2006.
Year Published: 2006
Description: xii, 238 p. : ill. ; 25 cm.
Language: English
Format: Book

READING LEVEL
Lexile: 1230

ISBN/STANDARD NUMBER
1401302378

SUBJECTS
Market segmentation.
Internet marketing.
Marketing -- Technological innovations.