Art of Atari
by potterbee
Art of Atari by Tim Lapetino Atari is one of the most recognized names in the world. Since its formation in 1972, the company pioneered hundreds of iconic titles including Asteroids, Centipede and Missle Command.
Can you judge a book by it's cover? How about a video game?
"When thinking about Atari's great artwork, I think it's easy to forget how the game packaging was often the first interaction someone would have with a game," says Lapetino. "Those boxes had to handle a lot of the sales and marketing duties that today would be done using advertising or social media. There was a crucial moment in a department store or TV shop where the box art would catch your eye — and in those few seconds — without a lot of in-depth reviews or the ubiquitous word of mouth we enjoy today. You made a decision based on the excitement and energy of that box."
New to our catalog, Art of Atari is the first official collection of such artwork. Sourced from museums and private collections worldwide, this book spans over 40 years of the company's unique illustrations used in packaging, advertisements, catalogs, and more.
An interview with Lapetino includes samples of what's between the cover at the following link, Inside the Art of Atari
A sampling of other books in our collection about the development and history of video games include:
The Tetris effect by Dan Ackerman
The art of video games by Chris Melissinos
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