w-% Bogus white lead KOCIIQ would have no ■"-'& U.O . sale did it not afford makers a larger profit than Strictly Pure White Lead. The wise man is never persuaded to buy paint that is said to be " just as good" or " better " than Strictly Pure : White Lead i The market is flooded with spurious white leads. The following analyses, made by eminent chemists, of two of these misleading brands show the exact proportion of genuine white lead they contain : Mislcading Brand "Standard Lead Co. Strictly Pure White Lead. St. Louis." Materials ProportioüB Analyzed by Barytcs .19.80 per cent. Eegis Chauvenet Oxide of Zinc 34.18 per cent. Ss Bro., White Lead 6.46 per cent. St. Louis. Less than 7 per cent. white lead. Mieleading Brand "Pacific Warranted Pure [A] White Lead." Materials Proportions Aualyzed by Sulphate of Lead 4. 18 per cent. Ledoiix & Co.s Oxide of Zinc 45.04 per cent. New York. Barytes 50.68 per cent. No white lead in it. You can avoid bogus lead by purchasing any of the following brands. They are manufactured by the " Old Dutch" process, and are the standards: "Armstrong & McKelvy" "Beymer-Bauman" "Eckstein" "Fahnestock" "Anchor" "Kentucky" "Morley" "Southern" "Shipman" "Red Seal" "Collier" "Davis-Chambers" For sale by the most reliable dealers in paints everywhere. If you are going to paint, it will pay you to send to us Tor a book containing information that may save you many a dollar; it will only cost you a postal card to do so. NATIONAL LEAD CO., 1 Bioadway, New York Chicago Branch, State and Fifteenth Streets.