Advertising In Germany

Germán ways of advertising are considerably different from the pushing methods of the Aniericans. In the electrio street cars in Leipsic what few advertising cards thore are find a place on the ceiling instead of around and below it. In the theaters permanent signs appear above the stage setting. Germán ideas of the fitness of things are better than the Saxon'sin this respect at least. Window displays are popular, and many of the windows of the large stores extend down to the floors of the basements. Perhaps the chief mode of stroet or public advertisement in Leipsic is the use of a large nuinber of circular columns, about 4 f eet in diameter and 12 feet in height, which are stationed throughout the city in conspicuous places. On the cylindrical surfaces of these iron oolumns advertisements in great variety are displayed. The form and style used are modest andaré usual - ly only small paper placards, of a great variety of colors, announcing the name of the article, its merits and uses. Here also are posted the opera and theater programmes, in type not much larger than the ordinary newspaper size. These advertising posts correspond in a measure to the fence display advertising so much used in American cities, but are really not much more than public letiu boards. -