EOnlEIWDl! In promulgating esoteric cogitations or articulating superficial sentimeDtalities rad philosophical or psychological observations, beware of platitudinous ponderosity. Let your statements possess a clarified concisene8s, compacted compruhensibleness, coalescent consisteocy and a concentrated cogency. Kschew all coiifilomerations of flatulent jrarrulity, jejune babblement andj asinine affectations. 1 a try ing to impress upon otlierg flie iUeiiority, reliability, and purity of all medicines and chemicals at Goodyear's Oru' Store it is not necessary to use jawbreakers. Let your extemporaneous descantings and unpremcditated expatiatious have intclligibilily and veracious vir.u ity, without rbodomontade or thrasonical bombast. Sedulously avoid all pollysyilabic profundity psittaceous va ciiity, ventriloqual verbosity vandiloquent vapidity; shua doublé entendres, prurient jocosity and pestiferous profanity obioareut or apparent. In otber words, talk plainly, naturally, sensibly, and j truthlully, say, that Qoodyear's Drug I Store is really the bebt place in Washtenaw County to buy pure drugs, etc, at low prices; also that especial attention Is given to tlie careful preparation of prescriptions and family medicines. '