Argus Tells Three Appointments

Argus Tells Three Appointments

Two local men and a New
Yorker have been named of-
ficials of Argus Cameras, Inc.,
marketing subsidiary of Syl-
vania Electric Products, Inc.,
which owns the local Argus
Cameras Division.

The three are Carlos A.
Chapman, who was elevated
president in charge of
and planning; Herbert
Hall, vice-president of mer-
chandising and advertising;
and Terry Southard of New
York, vice-president of field
sales.

The appointments were an-
nounced today by Jack Riggs,
President of Argus Cameras,
Inc.

Chapman, who lives' at 1300
Red Oak Rd., joined Argus in
1948 as sales analyst and has
held various marketing posi-
tions, including market re-
search manager, product de-
velopment manager and mer-
chandising manager,

Hall, who lives at 2323 Lon-
donderry Rd., an advertising
and merchandising consultant
to Detroit firms in recent years,
takes up a newly-created posi-
tion at Argus Cameras, Inc. He
will be responsible for all plan-
ning and direction of Argus'
national advertising, sales pro-
motion and publicity activities.

Prior to joining Argus, South-
ard was vice-president of sales
for the 0. W. Ray Corp., Inc.,
of New York. He did market-
ing work for 13 years for
Times Columbia Distributors,
Inc.. of Columbia Records,
Inc.

Southard will be responsible
for all sales of Argus photo-
graphic products to distribu-
tion outlets, including the su-
pervisory responsibility for
Argus' national field sales
organization.

Chapman will be responsible
for both short and long-range
planning as they relate to
Argus' over-all marketing oper-
ations. He will co-ordinate the
efforts of marketing and pro-
duct planning groups in the
development of new products
"that are compatible with
Argus' marketing objectives
and brand image."

Herbert Hall

»•»•