The Life Of An "ad."

New York World: "You can never teil when an advertisement is dead." The speaker was one of the largest advertisers in this country, a man whose name is known everywliere in connection with a "cure" of which he is the proprietor. He was discussing the general subject of advertising with some friends in an up-town cafe. " Now you would say that a newspaper advertisement would certainly cease to be useful when the newspaper had been cast aside into the rubbish heap, but 111 teil you a little story to show that so long" as the paper exists and the type on ït can be read its ad vertising power remains. There walked into my office three weeks ago a woman who was afflicted with the ills that 1 cure, and who wanted to take a course of treatment. She came from away up in Erie county and said she was prepared to stay here in town and give my skill a full opportunity to demónstrate itself. Xeedless to í,ay, I cured her. got $150 of her good money, and sent her home rejoicing, but that is another story. I asked this woman, as I ask all my patients, how she had happened to come to me. She said she had read one of my advertisements. I asked her in what publication. She said she did not know. Her husband, she said, was in the employ of a carpet house, his business being fitting and putting down carpets. He was taking up an old carpet in a Buffalo home in order to r?place it with a new one. Under the old carpet there was a layer of newspapers which he gathered up and cast aside. He happened to glance at one and his eye feil on the name of the disease from which hiswife suft'ered, it being printed in display type there. He read the advertisement, which was mine, tore the piece from the paper, put it in his pocket, and took it home for his wife to read. !She had it in her pocketbook and gave it to me. It wns old and yellow, and there was nothing on it to teil from what newspaper it had been torn. Hut it rtemonstrates that yon can never teil when an advertisement is dead."