How He Succeeded

P. T. Barnum, who was lail in the toinb the past week, after a life of remarkable ac tivity and vicissitudes, was a conspicuous character in American life, was the eminent showman of the age, and his marked personality impressed itself npon the entire country. Tliat he owed his great success, fame and wealth whieh lie distributed with generous philanthrophy, to his keen appreciation of bold newspaper advertising he íreely conceded. During; the illness preeeding his death he one day granted an interview to a New York World Reporter. In the course of the conversation Mr. Barnum was asked : "What is the secret of success?" In reply he said : "Advertising, advertising, nothing else. This is the surn and substance of the whole thing. I put advertising ahead of pluck, perseverance and economy. Get youself talked of and written about, even if you are abused and tradnced, if you hope for success in this world. I remember when I got Torn Thumb and Lovina Warren married in Grace church - ah ! what a splendid piece of advertising that was ! Tliere was, of course, considerable opposition on the part of many church people, and a few days after a woman came to me with an account slie had written of the aftair. She was a black-mailer, and told me I had better buy the manuscript oütright, as it was a terrible attack on ine. ■'My dear madam," I said, "I don't care what you have said about me. If you have stated that I stole the eommunion service from Grace church, so much the better. Say anything you like ; onlv, for heaven's sake, say something. ' She decided that trying to black-mail me was not. a success. No man need to expect to succeed without advertising." No better argument can suggest itself in favor of liberal advertising than that furnished by Mr. Barnum's career. He did not depend on free advertising by any means, but spent hundreds of thousands of dollars for advertising in the newspapers. Mr. Barnum was an example of a self-made man, who was an honor and a benefit to his generation and nation. What venomous serpents are frequently seen in counting-rooms? - Adders.