Novel Advertising Device

A. State st.reet íur dealer has evolved ■ striking novelty tor advertisIns both his goods anid his place. He has a nuiniber of stiïffed animáis, whlich he moiirated himself, in vaxious port'ioiiB of tlie shop. A white polar beax. a lían, two leopardo and other smaOler animáis are seen in varkms ous positlons. In tne show wlndow are tivo lynxes and a Bocky mountain lion, says the Chicago Chroniele. Every night at dusk, when the store is lit up, each oí these animáis is seea looking at you with blazlng eyes The lion'a yellow eyteballs Uterally glow wifch fiire. Crowd'si invariably stop in froab oí the shop to looit at tOie lynxes' sparkling emerald eyes. aad as that portiion oí the show wmdow is invariably kept darker than the rest of the store, the effect from the outside looks peculiarly weiirt! and odd. "There te no secret about it," said he the other day ix an iinquistive caller. "Insulated wili-es have been run up through tlie cre-fflture's frames and the eyebails of different colored ooliors tbat you see, are simply small Imcandeecent globes tiliat I had made to order. The wiires are connected with the Bervice in the store and when the currenlt is turned on, why, they too are Et. No. the ideti ie mot original wtth me. While in London last summer I saw the thíing done in a PicadlHy Bhop. I tlnouRht it wasi a ölever device, anid I iollowed the suggestiom."