Window Lighting

Whether a store is open nights or not the display windows ought not to be darkened. ïhey eau do valuable advertising at night, better, some think than in the day time, if kept well trinimed and well lighted. The additional expense of such a plan has influenced many a merriiant to decide against it, but if the matter is givèn some attention it will be found that a comparatively small number of lights can be so arranged as to adequately illuminate a ■window. By plaeing a moderate number of lights around the front edges of the window, and shading them so that all direct rays are on the display, the goods are shown to the best possible advantage, and the cost will not be excessive. Suspending a lamp from the ceiline has long since been discarded as a poor idea, and lights in the rear of the window are superfluous. Acetylene gas, generated in the store, is a cheap and bril lian t lighting agent.