How To Boom

To the Editor : The Business Men's Association has made a good beginning with their 1 booming patnphlet." The first edition s very creditable. Let them now improve it, get out one with an illustrated cover and red lines, etc, making it a thing of beauty, and it will help wonderfully in pushing to the front the attractions of Ann Arbor. This ought to contain a dozen views up and down the Huron river and the M. C. R. R. will undoubtedly furnish them. Having this pamphlet to answer questions, the next step is to advertise, advertise, advertise. How can thisbe done ? A well-known and highly honored legal gentleman said : " The city should take their liquor tax money and do it, and that ;his fund had better be spent in this ;han in any other way." Here is the legal authority for the step and the key ;o the eituation. For every dollar spent in this way tho city would receive ten. In what way should the city advertise? Experience has shown that well-directed newspaper advertisingj pays best. Set up a form for an advertisement like the one below, and then select the best newspapers to cover every state. Let the Business Men's Association, which is getting complimente all over this state for its vim and energy, have charge of it and push it and let the city pay these bilis. Building lots are low here. Boom the town; and the lots which now bring $300 would readily sell for $600. Everybody in Ann Arbor is interested as everybody will be benefited. It is a f act that nowhere in this great country of ours can so niuch education be obtained for so little money, and nowhere can a home with all the advantages we have be procured so low. Let the people know it and they will come. Now is the time to begin. We should not wait another day. The form for an advertisement below is only a suggestion ;- it can and should be improved. Everybody speak about this; everybody write about it; let all join in the movement. Yours for booming, Taxpayer. SUGGE8TION FOK AN ADVERTISEMENT ! ANN ARBOR, MICH. Best City for Homes, popnlation, 9.0C0, locatlon beantiful, high and healthtul, supplied with pure spring water, lightcd with electrfcity also;gas; taxes low, building Iota cheap, materials for building cheaper in Michigan than in any other Btate- fruits of all kinds raised here Educational advantages unsurpareed. Ann Arbor High School, over 400 pupils, diplomas admit to - - ■ MICHIGAN VSriVKRMITT, located here -1,500 student- Departments of Literature, Science and the Arts, Law School, School of Medicine, Homceopathic Medical College, Dental College, School of Music, School of I'harmacy, Schools ofCIvü, Mechanical and Mining Engineering and Political cicnce. For information address