The Chicago Daily News

m cení ú ii announces the reductiori .of its price from Two cents to ONE CENT per copy. , lx is fitting that the pioneer of low-priced of The Daily News The large add.tion to te journalism in the West should lead in placing the present million-a-week %L%jLa L American newspaper of to-day upon the basis of surely come with ,ts reduction to ,one cent a da y the lowest unit of American coinage. Twelve w.l fully compénsate for the uced Pf years ago that unit was the nickel in Chicago and which each paper is sold. All . th ' L"g throughout the Northwest. The founding of The reader only as ?uraS J1. he DajuIs Daily News at a lower price was regarded by the can reduce its pnce and at the same time cunten ioiïalfctic profession as inviting certain failure. its high character as the foremost newspaper of he BÏtthey were wrong. To-day there is not a Northwest-that a lhoWM .""" mckel paper in Chiclgo, and the circulation of makes the othemise imposible enürely posible. The Daily News averages as shown by its The present is pecuharly the time to inaugulZ?sZnZtLkooocoLly- rate this popular departo = Jn with a single exception the largest daily circu nal.sm. The approachmg Pres .dential elecüon wmmmêMÊÊm Mdci :t e sisas of .he ïsSs-ssfSÊï1! mon principies of trade which make poss.ble c.ated Press The other Ass oc.at ed ess Ln áfford to sell at a smaller profit per paper than posUge PT'lXwVoN5 Á X other Chicago dailies, no one.of which has as Address VÍCTOR H Ljf ' f QÁoo. much as one-third the average daily circulatio - l UMUi iNSWS, LHitAW.