Win at All Costs: Inside Nike Running and Its Culture of Deception

Wed, 05/12/2021 - 2:38pm by marianaroo

 If names like Eliud Kipchoge, Kara Goucher, Paula Radcliffe and Ryan Hall are familiar to you, this might be the book for you. As a former long distance runner myself, I’ve followed famous marathoners for years. But if this is not your thing and you enjoy a great detective story this might also be the book for you. Win at All Costs presents a look behind the scenes at the Nike Oregon Project and its head coach, Alberto Salazar, who is accused of trafficking and administering banned performance-enhancing substances to his athletes. Here you have one of the most powerful companies in the world of sports, a famous coach, olympians in search of excellence, FBI, whistleblowers, medical team, all of these characters have a role to play in this thrilling and well researched book by sports journalist Matt Hart. An unexpected excellent read.